Posted by kpeterson included in Uncategorized
“When a company embraces the possibilities of Web 2.0, though, it makes contact with its public in a more casual, less sanitized way that, as a result, is accepted with much less cynicism. Web 2.0 offers a direct, more trusted line of communications than anything that came before it…Yes, you’ll have to moderate this stuff. Yes, it means spending money with no immediately visible return on investment. Yes, it’s more work for everyone. But you’ll gain trust, goodwill and positive attention. You’ll put a human face on your company. And you’ll learn stuff about your customers that you wouldn’t have discovered any other way.”
What do you think of sites with Web 2.0 features? Have you engaged? Any positive experiences? Any negative experiences?
Posted: March 28th, 2008 under Uncategorized.