March 28th, 2008

Using Web 2.0 to connect and humanize

Are You Taking Advantage of Web 2.0?

Published: March 27, 2008
The New York Times

“When a company embraces the possibilities of Web 2.0, though, it makes contact with its public in a more casual, less sanitized way that, as a result, is accepted with much less cynicism. Web 2.0 offers a direct, more trusted line of communications than anything that came before it…Yes, you’ll have to moderate this stuff. Yes, it means spending money with no immediately visible return on investment. Yes, it’s more work for everyone. But you’ll gain trust, goodwill and positive attention. You’ll put a human face on your company. And you’ll learn stuff about your customers that you wouldn’t have discovered any other way.”

What do you think of sites with Web 2.0 features? Have you engaged? Any positive experiences? Any negative experiences?


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