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Career Outcomes & Job Titles

People who choose an online marketing degree often pursue entry- or mid-level professional positions in marketing, sales, advertising, corporate communications, events, or public relations.

Potential Employment Settings

  • Advertising agency
  • Bank
  • Consulting firm
  • Corporate marketing department
  • Corporate sales department
  • Distributor
  • Entertainment company
  • Government — local, state, federal
  • Financial service company
  • Health care organization
  • Insurance agency
  • Land-based or online college or university
  • Manufacturer
  • Market research firm
  • Nonprofit organization
  • Public relations firm
  • Radio or television station
  • Retail organization
  • Sports team
  • Technology company
  • Telecommunication company
  • Telemarketing firm
  • Wholesaler

Common Job Titles/Positions*

  • Art/creative director
  • Account representative
  • Advertising/promotion assistant
  • Advertising/promotion manager
  • Assistant brand manager
  • Brand manager
  • Business analyst
  • Corporate communication writer/editor
  • E-marketing/Web marketing manager
  • E-marketing/Web marketing specialist
  • Event coordinator
  • Event manager
  • Internal communication specialist
  • Market research analyst
  • Marketing manager
  • Marketing/communications specialist
  • Marketing/sales assistant
  • Marketing/sales coordinator
  • Media buyer/analyst
  • Media planner
  • Marketing project manager
  • Product manager
  • Public relations coordinator
  • Public relations manager
  • Sales manager
  • Trade show coordinator
  • Trade show manager

*These examples are intended to serve as a general guide. Many factors determine what position an individual may attain and Capella can't guarantee a graduate will secure any specific job title.

†Some positions require licensure and/or other designations. We encourage you to research requirements for your job target and career goals.

BS in Business Degree Graduates

Data from graduates across all BS in Business programs have been combined for these career outcomes results.

Capella University BS in Business degree alumni report high satisfaction with the salary, benefits and responsibilities of their jobs. The most common industries in which bachelor's alumni are employed are IT, education, government, healthcare, and manufacturing.

Career growth potential 46% Promotional opportunities 44% Salary and benefits 57% Tasks and responsibilities 69%

Percentage of respondents who answered "satisfied" or "very satisfied"
Source: Responses to the Alumni Outcomes Survey one year after graduation. The data were collected during Q3 2011 – Q2 2012.

Many of our BS in Business degree graduates report receiving a salary increase and gaining recognition from employers for their Capella degrees. Many also said they advanced in their careers or received a promotion.

Advanced in career or profession 28% Successfully changed careers 6% Obtained a teaching position in higher education 1% Assumed a leadership role 19% Received a promotion 24% Received a salary increase 35% Received favorable employer recognition of my degree 30% Received award 4% Presented at a conference, published article, book, manuscript 9% Conducted a research project 8% Served as a professional consultant 8%

Percentage of respondents who indicated they had accomplished each item
Source: Responses to the Alumni Outcomes Survey one year after graduation. The data were collected during Q3 2011 – Q2 2012.