Capella University's online Doctor of Business Administration (DBA) in Marketing program builds your knowledge and expertise in marketing strategy. This program features a comprehensive core curriculum of research, strategy, leadership, and ethics, plus intensive coursework emphasizing the global nature of business, the role of media and technological integration in marketing strategy and execution, and the ways that culture influences consumer marketing.
You'll also have the opportunity to participate in Capella's international learning experience. This optional trip is designed to provide multinational networking opportunities, increased cultural literacy, and a global perspective.
Online courseroom discussions, specially designed networking sites, and face-to-face weekend residencies provide ongoing opportunities to build professional relationships and share knowledge with other business leaders around the country. A prescribed course sequence, built-in dissertation milestones, and supportive mentoring create a clear path toward completing the program in 3 years.
Capella and The Wall Street Journal: A collaboration that works for you
Capella University has teamed with The Wall Street Journal (WSJ) to offer business students full digital access* to the most timely, relevant business news, enhancing your academic experience and giving you a competitive edge in your career.
The annual Capella Business Leader Award, sponsored by WSJ, helps inspire our students to reach their potential. Each year, three eligible business students are recognized as business leaders and given the opportunity to visit Wall Street, the epicenter of U.S. business. The 2016 award recipients will travel to New York City to visit WSJ headquarters, meet with Dow Jones Talent Development leaders, and much more.
*To be eligible for full digital access to WSJ.com, students must have successfully completed their first course and be currently enrolled.
With your DBA in Marketing from Capella, you'll have the skills to conduct research that makes contributions to the marketing profession and body of knowledge, evaluate marketing opportunities and challenges to consumers in diverse cultures, and apply an ethical framework to marketing issues. Additionally, you'll be able to appraise marketing theories, concepts, and strategies and conduct consumer and organizational marketing research in order to evaluate needs and wants and improve product and market characteristics. Discover specifically what you'll learn — and how you can apply it.
View full learning and career outcomes report for this program at CapellaResults.com.
Common jobs with an online DBA in Marketing include chief marketing officer (CMO), chief executive officer (CEO), VP of marketing, consultant, director or brand management, senior marketing manager or faculty member. Potential workplaces include: corporation, consulting firm, community college, land-based or online university, government agency or nonprofit organization.