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Career Outcomes & Job Titles

People who choose an online marketing degree often pursue management and director-level positions in marketing, sales, advertising, corporate communications, events, or public relations departments or firms.

Potential Employment Settings

  • Advertising agency
  • Bank or financial firm
  • Consulting firm
  • Corporation
  • Government — local, state, federal
  • Health care organization
  • Land-based or online college or university
  • Market research firm
  • Nonprofit organization
  • Public relations firm
  • Retail organization
 

Common Job Titles/Positions*

  • Advertising/promotions manager
  • Adjunct or part-time faculty
  • Brand manager
  • Business/marketing analyst
  • Corporate communication writer/editor
  • Creative director
  • E-marketing/Web marketing manager
  • Event director
  • Market research analyst
  • Marketing manager/director
  • Media planner
  • Marketing project manager
  • Product manager
  • Public relations manager
  • Sales manager/director
  • Trade show manager
 

*These examples are intended to serve as a general guide. Many factors determine what position an individual may attain and Capella can't guarantee a graduate will secure any specific job title.

Master of Business Administration Degree Program Graduates

Data from graduates across all Business and Technology masters programs have been combined for these Career Outcomes results.

The graphs below show some key findings from Capella's Alumni Outcomes Survey. We use this information to help improve our courses, programs and services and to give you an idea of how alumni are using their degrees.

Career growth potential 42%Promotional opportunities 34%Salary and benefits 55%

Percentage of respondents who answered "strongly agree" or "agree."
Source: Responses to the Alumni Outcomes Survey one year after graduation. The data were collected during Q2 2014 – Q1 2015.

Advanced in career or profession 24%Successfully changed careers 13%Obtained a teaching position in higher education 2%Assumed a leadership role 19%Received a promotion 22%

Percentage of respondents who indicated they had accomplished each item.
Source: Responses to the Alumni Outcomes Survey one year after graduation. The data were collected during Q2 2014 – Q1 2015.