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Career Outcomes & Job Titles

People who choose an online marketing degree often pursue management and director-level positions in marketing, sales, advertising, corporate communications, events, or public relations departments or firms.

Potential Employment Settings

  • Advertising agency
  • Bank or financial firm
  • Consulting firm
  • Corporation
  • Government — local, state, federal
  • Health care organization
  • Land-based or online college or university
  • Market research firm
  • Nonprofit organization
  • Public relations firm
  • Retail organization

Common Job Titles/Positions*

  • Advertising/promotions manager
  • Adjunct or part-time faculty
  • Brand manager
  • Business/marketing analyst
  • Corporate communication writer/editor
  • Creative director
  • E-marketing/Web marketing manager
  • Event director
  • Market research analyst
  • Marketing manager/director
  • Media planner
  • Marketing project manager
  • Product manager
  • Public relations manager
  • Sales manager/director
  • Trade show manager

*These examples are intended to serve as a general guide. Many factors determine what position an individual may attain and Capella can't guarantee a graduate will secure any specific job title.

School of Business and Technology MBA Degree Graduates

Data from graduates across all Business and Technology masters programs have been combined for these Career Outcomes results.

Our School of Business and Technology MBA graduates report satisfaction with tasks and responsibilities and salary and benefits. The majority of graduates work in higher education, government/public sector, healthcare, information technology, aerospace, or consulting.

Career growth potential 42% Promotional opportunities 34% Salary and benefits 55% Tasks and responsibilites 60%

Percentage of respondents who answered "satisfied" or "very satisfied"
Source: Responses to the Alumni Outcomes Survey one year after graduation. The data were collected during Q3 2011 – Q2 2012.

Many MBA degree graduates from the School of Business and Technology report advancing in their careers and receiving a salary increase, leadership role or promotion. They also say their Capella degrees garner recognition from employers.

Advanced in career or profession 24% Successfully changed careers 13% Obtained a teaching position in higher education 2% Assumed a leadership role 19% Received a promotion 22% Received a salary increase 35% Received favorable employer recognition of my degree 35% Received award 3% Presented at a conference, published article, book, manuscript 6% Conducted a research project 3% Served as a professional consultant 14%

Percentage of respondents who indicated they had accomplished each item
Source: Responses to the Alumni Outcomes Survey one year after graduation. The data were collected during Q3 2011 – Q2 2012