PHD Doctor of Philosophy in Business Management Marketing specialization
Overview
This online PhD program in Marketing is designed to build advanced knowledge of marketing science concepts, theories, and research through real-world application. It blends fundamental business disciplines — marketing, finance, accounting, and more — with a focus on other skills crucial for success in today's business climate: ethical theory, managing people, developing a global perspective, and understanding the complex ways that a business's interrelated systems interact with one another. It also features a comprehensive core curriculum of research, strategy and leadership, plus intensive coursework on the integration of media and technology in marketing strategy and execution, the influence of culture in consumer marketing, and the development and evaluation of marketing theory.
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Degree outcomes
With your PhD in Marketing from Capella, you'll conduct consumer and organizational marketing research in order to evaluate needs and wants and improve product and market characteristics. You'll also learn to appraise marketing theories, concepts, and strategies organizations use to sell their products and services and build brand equity. Discover specifically what you'll learn — and how you can apply it.
Career outcomes
Common jobs with an online PhD in Marketing include chief marketing officer, director of marketing, director/vice president in brand/product management, director/vice president of business development/market research or senior marketing manager. Potential workplaces include consulting firm, corporation, government or nonprofit organization.