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SCHOOL OF BUSINESS AND TECHNOLOGY

PHD Doctor of Philosophy in Business Management Marketing specialization

Overview

Capella University's online PhD in Marketing program blends business disciplines in order to advance your knowledge of and expertise in marketing through the study of marketing science, concepts, and theories, as well as real-world application.

Designed for students who wish to become scholars, with the skills and knowledge to teach, consult or lead, this program features a curriculum that focuses on research, strategy, and leadership. You'll also study the integration of media and technology in marketing strategy and execution, the influence of culture in consumer marketing, and the development and evaluation of marketing theory.

The Building Blocks of Your PhD

Your PhD in Marketing program includes 4 integrated components: online coursework, hybrid courseroom experiences that include online and in-person components (called colloquia or residencies), comprehensive exams, and dissertation. Each facet of your education builds on the others to take you through your program and to your goal of a PhD.

View a sample course sequence to understand program timing and see how your coursework, colloquia, comprehensive exams, and dissertation all fit together.

To learn more about this degree program, request more information and we will match you with an enrollment counselor who specializes in your area of study.

Degree Outcomes

With your PhD in Marketing from Capella, you'll conduct consumer and organizational marketing research in order to evaluate needs and wants and improve product and market characteristics. You'll also learn to appraise marketing theories, concepts, and strategies organizations use to sell their products and services and build brand equity. Discover specifically what you'll learn — and how you can apply it.

View full learning and career outcomes report for this program at CapellaResults.com.

Source

People with Doctoral degrees in Business from Capella earn an average of $42,000more per year than people who only hold a Master's degree.

GE Salary Project Update

Career Outcomes

Common jobs with an online PhD in Marketing include chief marketing officer, director of marketing, director/vice president in brand/product management, director/vice president of business development/market research or senior marketing manager. Potential workplaces include consulting firm, corporation, government or nonprofit organization.