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Overview

Capella University's online PhD in marketing program is designed for students who wish to become scholars and features a curriculum that focuses on research, strategy, and leadership.  The program blends business disciplines to advance your knowledge in marketing through the study of concepts, and theories, as well as real-world application.

As part of this PhD in marketing degree program, you'll have the opportunity to participate in Capella's international experience. This optional trip is designed to provide multinational networking, increased cultural literacy and global operations learning experience.

Flexible: Capella’s online learning experience gives you the freedom and flexibility to design your schedule around your life and provides greater freedom and more control.

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Credible: Capella University is nationally recognized and our program offerings are professionally aligned. This specialization is ACBSP accredited. Furthermore, our collaboration with The Wall Street Journal provides you with full digital access to WSJ.com.

The Building Blocks of Your PhD

Your PhD in Marketing program includes 4 integrated components: online coursework, hybrid courseroom experiences that include online and in-person components (called colloquia or residencies), comprehensive exams, and dissertation. Each facet of your education builds on the others to take you through your program and to your goal of a PhD.

View a sample course sequence to understand program timing and see how your coursework, colloquia, comprehensive exams, and dissertation all fit together.

To learn more about this program, request more information and we will match you with an enrollment counselor who specializes in your area of study.

Capella and The Wall Street Journal: A collaboration that works for you


Capella University has teamed with The Wall Street Journal (WSJ) to offer business students full digital access* to the most timely, relevant business news, enhancing your academic experience and giving you a competitive edge in your career.

As one of the many ways we support the business learning experience, the annual Capella Business Leader Award, sponsored by The Wall Street Journal, offers three eligible business students the chance to visit the epicenter of U.S. business. The 2015 award recipients will travel to New York City to visit WSJ headquarters, meet with Dow Jones Talent Development leaders, ring the bell on the NASDAQ, and much more!

*To be eligible for full digital access to WSJ.com, students must have successfully completed their first course and be currently enrolled.

Degree Outcomes

With your PhD in Marketing from Capella, you'll conduct consumer and organizational marketing research in order to evaluate needs and wants and improve product and market characteristics. You'll also learn to appraise marketing theories, concepts, and strategies organizations use to sell their products and services and build brand equity. Discover specifically what you'll learn — and how you can apply it.

View full learning and career outcomes report for this program at CapellaResults.com.

People with Doctoral degrees in Business from Capella earn an average of $42,000 more per year than people who only hold a Master's degree.

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Career Outcomes

Common jobs with an online PhD in Marketing include chief marketing officer, director of marketing, director/vice president in brand/product management, director/vice president of business development/market research or senior marketing manager. Potential workplaces include consulting firm, corporation, government or nonprofit organization.