Capella University's online PhD in Marketing program blends business disciplines in order to advance your knowledge of and expertise in marketing through the study of marketing science, concepts, and theories, as well as real-world application.
Designed for students who wish to become scholars, with the skills and knowledge to teach, consult or lead, this program features a curriculum that focuses on research, strategy, and leadership. You'll also study the integration of media and technology in marketing strategy and execution, the influence of culture in consumer marketing, and the development and evaluation of marketing theory.
You'll also have the opportunity to participate in Capella's international experience. This optional trip is designed to provide multinational networking, increased cultural literacy and global operations learning experience.
The Building Blocks of Your PhD
Your PhD in Marketing program includes 4 integrated components: online coursework, hybrid courseroom experiences that include online and in-person components (called colloquia or residencies), comprehensive exams, and dissertation. Each facet of your education builds on the others to take you through your program and to your goal of a PhD.
View a sample course sequence to understand program timing and see how your coursework, colloquia, comprehensive exams, and dissertation all fit together.
Capella and The Wall Street Journal: A collaboration that works for you
Capella University is collaborating with The Wall Street Journal to offer business students full digital access* to the most timely, relevant business news, enhancing your academic experience and giving you a competitive edge in your career. It’s insight you can use at every step of your career – from impressing interviewers with your knowledge of business trends to providing thought leadership in business roles.
*To be eligible for full digital access to WSJ.com, students must have successfully completed their first course and be currently enrolled.
With your PhD in Marketing from Capella, you'll conduct consumer and organizational marketing research in order to evaluate needs and wants and improve product and market characteristics. You'll also learn to appraise marketing theories, concepts, and strategies organizations use to sell their products and services and build brand equity. Discover specifically what you'll learn — and how you can apply it.
View full learning and career outcomes report for this program at CapellaResults.com.
Common jobs with an online PhD in Marketing include chief marketing officer, director of marketing, director/vice president in brand/product management, director/vice president of business development/market research or senior marketing manager. Potential workplaces include consulting firm, corporation, government or nonprofit organization.