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Career Outcomes & Job Titles

People who choose an online marketing degree often pursue teaching, leadership, or consulting roles in the area of marketing.

Potential Employment Settings

  • Community college
  • Consulting firm
  • Corporation
  • Government — local, state, federal
  • Land-based or online college or university
  • Nonprofit organization

Common Job Titles/Positions

  • Adjunct or part-time faculty
  • Business researcher
  • Chief executive officer
  • Chief marketing officer
  • Dean or associate dean of a business program
  • Director of marketing
  • Director/vice president in brand management
  • Director/vice president in product management
  • Director/vice president of business development
  • Director/vice president of market research
  • Full-time faculty
  • Marketing consultant
  • Senior marketing manager
  • Vice president of marketing

*These examples are intended to serve as a general guide. Many factors determine what position an individual may attain and Capella can't guarantee a graduate will secure any specific job title.

School of Business and Technology Doctoral Degree Graduates

Data from graduates across all Business and Technology doctoral programs have been combined for these Career Outcomes results.

Capella's School of Business and Technology doctoral graduates report satisfaction with tasks and responsibilities and career growth potential. Half of the graduates surveyed work in higher education.

Career growth potential 56%Promotional opportunities 53% Salary and benefits 73%Tasks and responsibilites 82%

Percentage of respondents who answered "satisfied" or "very satisfied"
Source: Responses to the Alumni Outcomes Survey one year after graduation. The data were collected during Q4 2009 - Q3 2010.

Over half the Business and Technology doctoral graduates have presented at a conference or published a book, article or monograph. Half have advanced in their career or profession and just over one third have obtained teaching positions in higher education.

Advanced in career or profession 35%Successfully changed careers 21% Obtained a teaching position in higher education 31% Assumed a leadership role 26% Received a promotion 22% Received a salary increase 32% Received favorable employer recognition of my degree 46% Received award 9% Presented at a conference, published article, book, manuscript 26% Conducted a research project 19%Served as a professional consultant 35%

Percentage of respondents who indicated they had accomplished each item
Source: Responses to the Alumni Outcomes Survey one year after graduation. The data were collected during Q4 2009 - Q3 2010.