Master of Business Administration (MBA)

School of Business and Technology

Marketing Specialization

Prepare yourself to meet the diverse set of marketing challenges present in today's competitive business environment, from understanding the evolving needs of the consumer, to managing sales, to overseeing international marketing and distribution operations. This online MBA Marketing specialization is designed to enhance your skills in such marketing-focused areas as market research, consumer behavior, product development, and relationship management, while expanding your core business knowledge and skill areas to build the perspective you need to interact effectively with executive management as a strategic partner. You will have the opportunity to synthesize and apply what you have learned into a final marketing plan. People who choose this specialization are often pursuing management and director-level positions in marketing, sales, advertising, corporate communications, events, or public relations departments or firms. This program can be completed in two years.

MBA Business Core

The business core delivers the traditional MBA disciplines in courses such as marketing, operations, strategy and finance.

MBA Coaching Process

Our Professional Effectiveness Coaching^SM process allows you to work with a professional coach to define and develop the skills you need to become a more effective leader. Our coaches help you facilitate your growth and performance in your current job, while positioning you to advance toward your career goals.

All credits listed below are quarter credits.

Core Courses

• MBA6010 and MBA6020 must be taken first and in sequence.

• MBA6010 - Professional Effectiveness: Stretch, Impact, Reposition
• MBA6020 - Leading for Results
• MBA6110 - Marketing and Brand Management
• MBA6130 - Operations and Process Management
• MBA6140 - Applied Managerial Statistics
• MBA6150 - Accounting
• MBA6160 - Financial Management*
• MBA6180 - Managing Information Assets and Technology
• MBA6190 - Strategy

Specialization Courses

• Choose four from the following courses
• MBA6112 - Market Research*
• MBA6114 - Consumer Behavior*
• MBA6116 - New Product Design and Development*
• MBA6118 - International Marketing*
• MBA6120 - Sales and Customer Relationship Management

Elective Courses

• Choose two from the following courses
• MBA6120 - Sales and Customer Relationship Management
• MBA6210 - Building Relationships
• MBA6220 - Developing and Coaching Others
• MBA6230 - Leading Teams
• MBA6240 - Facilitating Change
• MBA6250 - Leveraging Workplace Diversity
• MBA6260 - Negotiating for Results
• MBA6270 - Regulatory and Ethical Environment of Business

Capstone Course (taken during learner's final quarter)

• MBA6310 - Marketing Capstone: Judgment, Planning, and Action*

Course Descriptions

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Learn more about our related specializations:

PhD

• General Business

Master's degree

• General Business
• Leadership

MBA

• Business Administration

Bachelor's degree

• Marketing

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