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Master of Business Administration (MBA)
School of Business and Technology
Marketing specialization
Prepare yourself to meet the diverse set of marketing challenges present in today's competitive business environment, from understanding the evolving needs of the consumer, to managing sales, to overseeing international marketing and distribution operations. This online MBA Marketing specialization is designed to enhance your skills in such marketing-focused areas as market research, consumer behavior, product development, and relationship management, while expanding your core business knowledge and skill areas to build the perspective you need to interact effectively with executive management as a strategic partner. You will have the opportunity to synthesize and apply what you have learned into a final marketing plan. People who choose this specialization are often pursuing management and director-level positions in marketing, sales, advertising, corporate communications, events, or public relations departments or firms. This program can be completed in two years.
MBA business core
The business core delivers the traditional MBA disciplines in courses such as marketing, operations, strategy and finance.
MBA coaching process
Our Professional Effectiveness CoachingSM process allows you to work with a professional coach to define and develop the skills you need to become a more effective leader. Our coaches help you facilitate your growth and performance in your current job, while positioning you to advance toward your career goals.
Total Program:
48
quarter credits
Up to 12 quarter credits may be transferred into this program
Next Start Date: January 11, 2010
Credit:
$645
78% of our learners receive aid.
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Core Courses (each course 3 quarter credits unless noted)
MBA6010 and MBA6020 must be taken first and in sequence.- MBA6010 - Professional Effectiveness: Stretch, Impact, Reposition
- MBA6020 - Leading for Results
- MBA6110 - Marketing and Brand Management
- MBA6130 - Operations and Process Management
- MBA6140 - Applied Managerial Statistics
- MBA6150 - Accounting
- MBA6160 - Financial Management*
- MBA6180 - Managing Information Assets and Technology
- MBA6190 - Strategy
Specialization Courses (each course 3 quarter credits unless noted)
- Choose four from the following courses:
- MBA6112 - Market Research*
- MBA6114 - Consumer Behavior*
- MBA6116 - New Product Design and Development*
- MBA6118 - International Marketing*
- MBA6120 - Sales and Customer Relationship Management
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- In addition, choose two from the following courses:
- MBA6210 - Building Relationships
- MBA6220 - Developing and Coaching Others
- MBA6230 - Leading Teams
- MBA6240 - Facilitating Change
- MBA6250 - Leveraging Workplace Diversity
- MBA6260 - Negotiating for Results
- MBA6270 - Regulatory and Ethical Environment of Business
Capstone Course (taken during learner's final quarter)
- MBA6310 - Marketing Capstone: Judgment, Planning, and Action* - 3 quarter credits
* This course has a prerequisite. Contact an enrollment counselor for more information.
Course Descriptions
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Learn more about our related specializations:
PhD
Master's degree
MBA
Bachelor's degree
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Learning & Career Outcomes
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