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Bachelor of Science (BS) in Business

School of Undergraduate Studies

Marketing specialization

The ability to successfully market and sell a product or service is the foundation for nearly every business, resulting in a high demand for professionals with strong marketing skills. Because the marketing function must interact with and understand diverse areas of the business, it can also be a strong entry point from which to advance a business career. This online Marketing specialization provides opportunities to work on practical cases and acquire research, communication, marketing strategy, and project management skills necessary for effective marketing and selling. Through elective courses, you can choose to focus on the fundamentals of sales and marketing, or delve deeper into areas like marketing strategy, international marketing, customer behavior, services marketing, or public relations. People who choose this specialization are often interested in pursuing entry-level or senior professional positions in marketing, sales, advertising, corporate communications, events, or public relations.

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Total Program: 180 quarter credits
Up to 132 quarter credits may be transferred into this specialization
Admission Requirements Icon indicating PDF
Next Start Date: March 5, 2012
1000-2000 Level Credit: $275
3000-4000 Level Credit: $345

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General Education Requirements

To complete your bachelor's degree, you will need 45 quarter credits in general education subject areas with a minimum of 6 quarter credits from each category. We offer general education courses in communication, humanities, natural science and mathematics, and social science.

Residents of Arkansas must complete Arkansas general education requirements.


Gain more value from your degree

Expand your educational and career opportunities by choosing one of Capella's degree enrichment options.

  • Tuition discount grows as you learn

    Capella supports your long-term educational goals with a bachelor’s-to-master’s tuition discount program. It could mean up to a 45% discount on tuition for your master’s degree courses.

    When you graduate from Capella with your bachelor’s degree and enroll in any Capella master’s degree, your total discount percentage can be applied to each master’s level course you take.

  • Earn graduate credits while completing your bachelor's degree

    With Capella's Combined Bachelor's/Master's options, you could start earning master's-level credit during your bachelor's program. You may be able to save thousands over the cost of pursuing each degree separately and reduce your time to master's degree completion by up to two quarters. Speak to an enrollment counselor about possible financial aid implications of choosing a Combined Bachelor's/Master's option.

    To be eligible:
    • Enroll in an eligible Capella bachelor's program under current admission requirements.
    • After you have completed 100 quarter credits of bachelor's-level course work and have earned a 3.0 GPA, you may enroll in one of the Combined Bachelor's/Master's options.
    • Maintain at least a 3.0 GPA to remain in the combined option.
    Combined Bachelor's/Master's options available for this specialization:
    • BS/MBA
  • Add a concentration to gain deeper expertise

    Delve more deeply into a specific knowledge area by earning a concentration that will be included on your transcript and can enhance your career opportunities. If you have elective courses in your degree program, you may be able to use them to fulfill both your degree and concentration requirements at the same time. However, completing a concentration may extend your total credits beyond the requirements of your degree.

    Concentrations available as part of this specialization include:
    • Finance
    • Project Management
  • Expand your career options with additional specializations

    Increase your knowledge and career options by earning multiple specializations as part of your bachelor's or master's degree program at Capella. If you have elective courses in your program, you may be able to use them toward earning another specialization. However, completing additional specializations may extend your total credits beyond the requirements of your degree.

MAT2001 - Statistical Reasoning is required for Marketing specialization.

Core Courses (each course 6 quarter credits unless noted)

  • BUS3004 - Developing a Business Perspective
  • BUS3010 - Fundamentals of Management and Leadership
  • BUS3020 - Fundamentals of E-Business
  • BUS3030 - Fundamentals of Marketing and Sales
  • BUS3040 - Fundamentals of Human Resource Management
  • BUS3050 - Fundamentals of Organizational Communication
  • BUS3060 - Fundamentals of Finance and Accounting

Specialization Courses (each course 6 quarter credits unless noted)

  • BUS4022 - E-Business Sourcing, Marketing, and Sales*
  • BUS4031 - Marketing, Sales, and Channel Management*
  • BUS4033 - Brand Identity and Marketing Communications*
  • BUS4036 - Marketing Research*
  • BUS4801 - Ethics and Enterprise
  • BUS4802 - Change Management

In addition, choose 12 quarter credits from the following courses:

  • BUS4024 - Customer Behavior*
  • BUS4025 - Sales and Sales Management*
  • BUS4026 - Services Marketing*
  • BUS4027 - Public Relations*
  • BUS4034 - Marketing Strategy*
  • BUS4035 - Marketing Across Borders*

Elective Courses

  • Choose 39 quarter credits of additional undergraduate courses.

Capstone Course (taken during the learner's final quarter)

  • BUS4993 - Business Capstone Project - 6 quarter credits

View all bachelor's degree specializations

* This course has a prerequisite. Contact an enrollment counselor for more information.

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Bachleors in Business Management specializing in Marketing and Sales

November 23, 2010RJenkins Hello Everyone reading this, I have to admit my experience being an online student here at Capella has been enjoyable. The courses that are required for this degree are very necessary and the core classes are involved. You have to be very dedicated to your learning in order to make the grade. However, like with everything else in life you have those professors that are amazing and helpful and those that in my opinion really test you with their lack of focus or it seems not too many of these that I have run into. I know upon graduation I am set with the knowledge and confidence to start my own business and be successful. I at some point would like to assist professors here online with their classes as well, I am a helper and like to see others succeed. I have made a great network of friends since starting here online which to me is priceless. So, if you are looking for success you can find it here at Capella. One thing to be aware of watch your financial aid, they can be flakey...

Developing a business pres.

November 22, 2010cora The class is probaly easy, but i think it depends on the professor. My professor was very hard to get the assignment right the first time.
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