Marketing is a key component of a company’s success because it connects the organization to the world outside.

A marketing department promotes a company’s products and services to drive business. Marketers have to be able to think strategically and creatively to compete and win consumers’ attention.

Sheila Fry, Capella University School of Business and Technology Core Faculty, defines marketing as “the set of planned actions and activities to create and fulfill needs of the targeted consumer through the coordinated efforts of the 4 Ps: product, price, place, and promotion.”

The creative and interactive aspects marketing can be appealing for some students, and for good reason. “Marketing taps into the minds of the consumer and how they connect with companies. It’s never dull or routine,” Fry comments. “Marketing is never the same from one day to another.”

At Capella, students who choose a bachelor’s degree in marketing gain core business knowledge and develop skills in areas such as brand identity, communications, change management, and sales.

Graduates with a business marketing degree should explore careers within many industries, some of which may include sales, advertising, public relations, media, market research, and social media. Here’s a look at each industry and the related job titles for professionals with a bachelor’s degree in marketing to explore.

Advertising: The creation of ads in print, audio, and digital/online format to promote various products and services for a company.

Related job titles to explore:*

  • Marketing analyst, associate, specialist, or manager
  • Digital marketing manager
  • Communications specialist
  • Product marketing manager

Media: In this career, day-to-day activities involve connecting the company with various media outlets for coverage on radio, television, web, and print as dictated by the client or marketing manager.

Related job titles to explore:*

  • Account manger
  • Product marketing manager
  • Digital marketing manager
  • Marketing specialist, associate, or manager
  • Sales representative
  • Marketing/sales assistant or coordinator

Market Research: In this industry, professionals research and analyze various demographics or other data as directed to meet a marketing objective.

Related job titles to explore:*

  • Account manager
  • Marketing analyst
  • Marketing specialist, associate, or manager

Social Media: Social media work involves the creation and placement of content on various social media platforms.

Related job titles to explore:*

  • Digital marketing manager
  • Marketing specialist, assistant, associate, or coordinator
  • Account manager
  • Communications specialist

Sales: The personal selling of goods and services to consumers and businesses.

Related job titles to explore:*

  • Marketing/sales assistant
  • Sales manager
  • Sales representative
  • Product marketing manager

Ready to pursue a business degree in marketing? Consider Capella’s online Bachelor of Science in Business, Marketing degree.

To continue to expand your business knowledge, consider an online MBA, Self-Designed degree.  

*These are examples intended to serve as a general guide. Some positions may prefer or even require previous experience, licensure, certifications, and/or other designations along with a degree. Because many factors determine what position an individual may attain, Capella cannot guarantee that a graduate will secure any specific job title, a promotion, salary increase, or other career outcome. We encourage you to research requirements for your job target and career goals.