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Career Outcomes & Job Titles

People who choose an online marketing degree often pursue entry- or mid-level professional positions in marketing, sales, advertising, corporate communications, events, or public relations.

Potential Employment Settings

  • Advertising agency
  • Bank
  • Consulting firm
  • Corporate marketing department
  • Corporate sales department
  • Distributor
  • Entertainment company
  • Government — local, state, federal
  • Financial service company
  • Health care organization
  • Insurance agency
  • Land-based or online college or university
  • Manufacturer
  • Market research firm
  • Nonprofit organization
  • Public relations firm
  • Radio or television station
  • Retail organization
  • Sports team
  • Technology company
  • Telecommunication company
  • Telemarketing firm
  • Wholesaler

Common Job Titles/Positions*

  • Art/creative director
  • Account representative
  • Advertising/promotion assistant
  • Advertising/promotion manager
  • Assistant brand manager
  • Brand manager
  • Business analyst
  • Corporate communication writer/editor
  • E-marketing/Web marketing manager
  • E-marketing/Web marketing specialist
  • Event coordinator
  • Event manager
  • Internal communication specialist
  • Market research analyst
  • Marketing manager
  • Marketing/communications specialist
  • Marketing/sales assistant
  • Marketing/sales coordinator
  • Media buyer/analyst
  • Media planner
  • Marketing project manager
  • Product manager
  • Public relations coordinator
  • Public relations manager
  • Sales manager
  • Trade show coordinator
  • Trade show manager

*These examples are intended to serve as a general guide. Many factors determine what position an individual may attain and Capella can't guarantee a graduate will secure any specific job title.

†Most positions require licensure and/or other designations. We encourage you to research requirements for your job target and career goals.

BS in Business Degree Graduates

Data from graduates across all BS in Business programs have been combined for these career outcomes results.

The graphs below show some key findings from Capella's Alumni Outcomes Survey. We use this information to help improve our courses, programs and services and to give you an idea of how alumni are using their degrees.

Career growth potential 46%Promotional opportunities 44%Salary and benefits 57%

Percentage of respondents who answered "strongly agree" or "agree."
Source: Responses to the Alumni Outcomes Survey one year after graduation. The data were collected during Q2 2014 – Q1 2015.

Advanced in career or profession 28%Successfully changed careers 6%Obtained a teaching position in higher education 1%Assumed a leadership role 19%Received a promotion 24%

Percentage of respondents who indicated they had accomplished each item.
Source: Responses to the Alumni Outcomes Survey one year after graduation. The data were collected during Q2 2014 – Q1 2015.