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Career Outcomes & Job Titles

People who choose an online marketing degree often pursue entry- or mid-level professional positions in marketing, sales, advertising, corporate communications, events, or public relations.

Potential Employment Settings

  • Advertising agency
  • Bank
  • Consulting firm
  • Corporate marketing department
  • Corporate sales department
  • Distributor
  • Entertainment company
  • Government — local, state, federal
  • Financial service company
  • Health care organization
  • Insurance agency
  • Land-based or online college or university
  • Manufacturer
  • Market research firm
  • Nonprofit organization
  • Public relations firm
  • Radio or television station
  • Retail organization
  • Sports team
  • Technology company
  • Telecommunication company
  • Telemarketing firm
  • Wholesaler

Common Job Titles/Positions*

  • Art/creative director
  • Account representative
  • Advertising/promotion assistant
  • Advertising/promotion manager
  • Assistant brand manager
  • Brand manager
  • Business analyst
  • Corporate communication writer/editor
  • E-marketing/Web marketing manager
  • E-marketing/Web marketing specialist
  • Event coordinator
  • Event manager
  • Internal communication specialist
  • Market research analyst
  • Marketing manager
  • Marketing/communications specialist
  • Marketing/sales assistant
  • Marketing/sales coordinator
  • Media buyer/analyst
  • Media planner
  • Marketing project manager
  • Product manager
  • Public relations coordinator
  • Public relations manager
  • Sales manager
  • Trade show coordinator
  • Trade show manager

*These examples are intended to serve as a general guide. Many factors determine what position an individual may attain, and Capella can't guarantee a graduate will secure any specific job title.

†Some positions require licensure and/or other designations. We encourage you to research requirements for your job target and career goals.