Capella University's online PhD in marketing program is designed for students who wish to become scholars and features a curriculum that focuses on research, strategy, and leadership. The program blends business disciplines to advance your knowledge in marketing through the study of concepts, and theories, as well as real-world application.
As part of this PhD in marketing degree program, you'll have the opportunity to participate in Capella's international experience. This optional trip is designed to provide multinational networking, increased cultural literacy and global operations learning experience.
Affordable: By maximizing your courseload each quarter, you can save time and money. Students taking six credits or more per quarter, pay a $5,000 flat-rate tuition maximum or $925 per credit, up to six credits. Explore more ways to save.
Flexible: Capella’s online learning experience gives you the freedom and flexibility to design your schedule around your life and provides greater freedom and more control. Calculate My Costs & Graduation Date
Credible: Capella University is nationally recognized and our program offerings are professionally aligned. This specialization is ACBSP accredited. Furthermore, our collaboration with The Wall Street Journal provides you with full digital access to WSJ.com.
The Building Blocks of Your PhD
In your PhD in Marketing program, you will begin work on your dissertation immediately. Our curriculum begins with programs of research to help you determine your topic and incorporates credit-bearing dissertation research seminars with assistance blended into coursework. Expert faculty, research methodologists, and advisors provide the right assistance at the right time, when you need it. Each facet of your education builds on the others to take you seamlessly through your program and to your goal of a PhD.
View a sample course sequence to understand program timing and see how your coursework, dissertation research seminars, comprehensive exams, and dissertation all fit together.
Capella and The Wall Street Journal: A collaboration that works for you
Capella University has teamed with The Wall Street Journal (WSJ) to offer business students full digital access to the most timely, relevant business news, enhancing your academic experience and giving you a competitive edge in your career.
The annual Capella Business Leader Award, sponsored by WSJ, helps inspire our students to reach their potential. Each year, three eligible business students are recognized as business leaders and given the opportunity to visit Wall Street, the epicenter of U.S. business.
With your PhD in Marketing from Capella, you'll conduct consumer and organizational marketing research in order to evaluate needs and wants and improve product and market characteristics. You'll also learn to appraise marketing theories, concepts, and strategies organizations use to sell their products and services and build brand equity. Discover specifically what you'll learn — and how you can apply it.
View full learning and career outcomes report for this program at CapellaResults.com.
Common jobs with an online PhD in Marketing include chief marketing officer, director of marketing, director/vice president in brand/product management, director/vice president of business development/market research or senior marketing manager. Potential workplaces include consulting firm, corporation, government or nonprofit organization.