The successful marketing and sales of a product or service is the foundation for nearly every business, resulting in a demand for professionals with strong marketing skills. Capella University's online Bachelor's degree in Marketing provides fundamental skills for effective marketing, research, and sales, and enables you to customize your studies to fit your goals.
Save Thousands on Your Master's with a Combined Degree Option
Capella's combined Bachelor's-to-Master's degree options allow you to save significant time and money. It also allows you to start building for your future by earning Master's-level credit while you complete your Bachelor's.
Learn more about combined Bachelor's-to-Master's degrees.
With your Bachelor's in Marketing from Capella, you'll learn to apply marketing research concepts into organization situations. You'll also acquire research, communication, marketing strategy, and project management skills necessary for effective marketing and selling. Through elective courses, you can choose to focus on the fundamentals of sales and marketing, or delve deeper into the marketing aspects of e-business. Discover specifically what you'll learn — and how you can apply it.
View full learning and career outcomes report for this program at CapellaResults.com
Common jobs with an online program in marketing include art/creative director, account representative manager, business analyst, corporate communication writer/editor or media buyer/planner. Potential workplaces include advertising agency, corporate marketing department, public relations firm, sports team or technology company.
For a More In-Depth Study
With this area of study, Capella also offers a program concentration — an opportunity to delve deeper into your specific knowledge area. Your program concentration can be included in your transcript to potentially enhance career opportunities.
Earn Credit for What You Already Know
Your previous learning, work experience, and industry certifications may help you earn your degree in less time. To learn more,