BS Bachelor of Science in Business Marketing specialization
Overview
Successfully marketing and selling a product or service is the foundation for nearly every business, resulting in demand for professionals with strong marketing skills. Because the marketing function interacts with diverse areas of the business, it can also be a strong entry point to advance a business career. Whether you're pursuing a new career or looking to advance in your current role, our online Bachelor's program in Marketing provides the skills to help you develop and achieve your goals.
To understand how this specialization fits your career path or schedule, request more information.
Degree outcomes
With your Bachelor's in Marketing from Capella, you'll learn to apply marketing research concepts into organization situations. You'll also acquire research, communication, marketing strategy, and project management skills necessary for effective marketing and selling. Through elective courses, you can choose to focus on the fundamentals of sales and marketing, or delve deeper into the marketing aspects of e-business. Discover specifically what you'll learn — and how you can apply it.
Career outcomes
Common jobs with an online program in marketing include art/creative director, account representative manager, business analyst, corporate communication writer/editor or media buyer/planner. Potential workplaces include advertising agency, corporate marketing department, public relations firm, sports team or technology company.
Capella also provides you the opportunity to delve deeper into a specific knowledge area by earning a program concentration that will be included on your transcript and can enhance your career opportunities.
To learn more, call 1.866.933.5835 or email an enrollment counselor.
Earn credit for what you already know
Your previous learning, work experience, and industry certifications may help you earn your degree in less time. To learn more,