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Overview

Behind nearly every successful business there is a winning marketing strategy. And with new businesses launching at a record pace, the demand for professionals who can think faster and more strategically than the rest of the pack has never been higher.  

Capella University's online Bachelor's marketing program helps you build the fundamentals you’ll need to execute effective marketing plans backed up by exemplary research skills and sales tactics. Even at the Bachelor’s level, you’ll be able to customize your studies to achieve your business goals.

To learn more about this program, request more information and we will match you with an enrollment counselor who specializes in your area of study.

Capella and The Wall Street Journal: A collaboration that works for you


Capella University has teamed with The Wall Street Journal (WSJ) to offer business students full digital access* to the most timely, relevant business news, enhancing your academic experience and giving you a competitive edge in your career.

As one of the many ways we support the business learning experience, the annual Capella Business Leader Award, sponsored by The Wall Street Journal, offers three eligible business students the chance to visit the epicenter of U.S. business. The 2015 award recipients will travel to New York City to visit WSJ headquarters, meet with Dow Jones Talent Development leaders, ring the bell on the NASDAQ, and much more!

*To be eligible for full digital access to WSJ.com, students must have successfully completed their first course and be currently enrolled.

Save Thousands on Your Master's with a Combined Degree Option

Capella's combined Bachelor's-to-Master's degree options allow you to save significant time and money. It also allows you to start building for your future by earning Master's-level credit while you complete your Bachelor's.

Learn more about combined Bachelor's-to-Master's degrees.

Degree Outcomes

Your online marketing degree from Capella prepares you to apply marketing research concepts to real-world organizational challenges. You'll also be able to deploy the research, communication, marketing strategy, and project management skills necessary for effective marketing and selling. Through elective courses, you can choose to focus on the fundamentals of sales and marketing, or delve deeper into the marketing aspects of e-business. Discover specifically what you'll learn — and how you can apply it.

View full learning and career outcomes report for this program at CapellaResults.com

People with Bachelor's degrees in Business from Capella earn an average of $36,000 more per year than high school graduates.

GE Salary Project Update

Career Outcomes

Common jobs with an online marketing degree: include art/creative director, account representative manager, business analyst, corporate communication writer/editor or media buyer/planner. Potential workplaces include advertising agency, corporate marketing department, public relations firm, sports team or technology company.

For a More In-Depth Study

With this area of study, Capella also offers a program concentration — an opportunity to delve deeper into your specific knowledge area. Your program concentration can be included in your transcript to potentially enhance career opportunities.

Earn Credit for What You Already Know

Your previous learning, work experience, and industry certifications may help you earn your degree in less time. To learn more, contact an enrollment counselor or visit our competency-based Prior Learning Assessment.