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SCHOOL OF UNDERGRADUATE STUDIES

BS Bachelor of Science in Business Marketing specialization

Overview

The successful marketing and sales of a product or service is the foundation for nearly every business, resulting in a demand for professionals with strong marketing skills. Capella University's online Bachelor's degree in Marketing provides fundamental skills for effective marketing, research, and sales, and enables you to customize your studies to fit your goals.

To learn more about this degree program, request more information and we will match you with an enrollment counselor who specializes in your area of study.

Save Thousands on Your Master's with a Combined Degree Option

Capella's combined Bachelor's-to-Master's degree options allow you to save significant time and money. It also allows you to start building for your future by earning Master's-level credit while you complete your Bachelor's.

Learn more about combined Bachelor's-to-Master's degrees.

Degree Outcomes

With your Bachelor's in Marketing from Capella, you'll learn to apply marketing research concepts into organization situations. You'll also acquire research, communication, marketing strategy, and project management skills necessary for effective marketing and selling. Through elective courses, you can choose to focus on the fundamentals of sales and marketing, or delve deeper into the marketing aspects of e-business. Discover specifically what you'll learn — and how you can apply it.

View full learning and career outcomes report for this program at CapellaResults.com

Source

People with Bachelor's degrees in Business from Capella earn an average of $36,000more per year than high school graduates.

GE Salary Project Update

Career Outcomes

Common jobs with an online program in marketing include art/creative director, account representative manager, business analyst, corporate communication writer/editor or media buyer/planner. Potential workplaces include advertising agency, corporate marketing department, public relations firm, sports team or technology company.

For a More In-Depth Study

With this area of study, Capella also offers a program concentration — an opportunity to delve deeper into your specific knowledge area. Your program concentration can be included in your transcript to potentially enhance career opportunities.

To learn more, call 1.866.933.5835, or email us. When you connect with Capella, we will immediately put you in touch with an enrollment counselor trained to assist you with specific questions and needs for your area of interest.

Earn Credit for What You Already Know

Your previous learning, work experience, and industry certifications may help you earn your degree in less time. To learn more, contact an enrollment counselor or visit our competency-based Prior Learning Assessment.