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Capella University
SCHOOL OF BUSINESS AND TECHNOLOGY

MBA Master of Business Administration Marketing specialization

Overview

Meet the diverse set of marketing challenges present in today's competitive business environment, from understanding the evolving needs of the consumer, to managing sales, to overseeing international marketing operations. This online Master's program in Marketing helps enhance your skills in marketing-focused areas such as consumer behavior, market research, product design and development and customer relationship management.

To help you build a solid foundation of business knowledge and high level skills, our online MBA program offers:

  • Integrated business disciplines to prepare you to excel in a cross-functional business environment.
  • Simulation and a personalized capstone project that allows you to blend knowledge gained throughout the program and apply it to a project meaningful to your career
  • MBA Central, your gateway to program news and resources, current business information, events, networking and exchanges with experts, faculty and peers
  • Mobile access supports learning that fits into your busy lifestyle

To understand how this specialization fits your career path or schedule, request more information.

Degree outcomes

With your Master's in Marketing from Capella, you'll learn to evaluate consumer behavior, as well as the challenges and opportunities in global marketing. You'll also learn how to conduct and apply marketing research to enhance decision-making, and develop comprehensive strategic marketing planning. Discover specifically what you'll learn — and how you can apply it.

View full learning and career outcomes report for this program at CapellaResults.com.

Source

People with Master's degrees in business from Capella earn an average of $28,000more per year than people who only hold a Bachelor's degree.

GE Salary Project Update

Career outcomes

Common jobs with an online program in marketing include advertising/promotions manager, brand manager, business/marketing analyst, corporate communication writer/editor, creative director, e-marketing/web marketing manager, marketing manager/director, media planner, public relations manager or sales manager/director. Potential workplaces include advertising agency, bank or financial firm, corporation, government, public relations firm or retail organization.

Earn credit for what you already know

Your previous learning, work experience, and industry certifications may help you earn your degree in less time. To learn more, or an enrollment counselor or visit our competency-based prior learning assessment.