Meet the diverse set of marketing challenges present in today's competitive business environment, from understanding the evolving needs of the consumer, to managing sales, to overseeing international marketing operations. This online Master's program in Marketing helps enhance your skills in marketing-focused areas such as consumer behavior, market research, product design and development and customer relationship management.
To help you build a solid foundation of business knowledge and high level skills, our online MBA program offers:
- Integrated business disciplines to prepare you to excel in a cross-functional business environment
- Simulation and a personalized capstone project that allows you to blend knowledge gained throughout the program and apply it to a project meaningful to your career
- MBA Central, your gateway to program news and resources, current business information, events, networking and exchanges with experts, faculty and peers
- Mobile access supports learning that fits into your busy lifestyle
Capella and The Wall Street Journal: A collaboration that works for you
Capella University is collaborating with The Wall Street Journal (WSJ) to offer business students full digital access* to the most timely, relevant business news, enhancing your academic experience and giving you a competitive edge in your career.
Students in Capella’s MBA program also will have easy access to weekly article summaries—curated content, selected by experts at WSJ—in 16 business disciplines. They contain questions designed to develop the critical-thinking skills that you can leverage in your course work and on the job. It’s insight you can use at every step of your career – from impressing interviewers with your knowledge of business trends and company information to providing thought leadership in business roles.
*To be eligible for full digital access to WSJ.com, students must have successfully completed their first course and be currently enrolled.
Earn a Marketable Credential Along the Way
Students in Capella’s MBA with a specialization in Marketing program have the opportunity to earn a Post Baccalaureate Certificate in Business Management. Comprised entirely of MBA courses, this certificate provides an opportunity to earn a marketable credential in as little as 8 months—while you progress through your program. Whether you’re making a career change or looking for advancement in your current field, Capella’s Business Management certificate will provide you with the knowledge, skills, and academic credential to support your goals.
To learn more about this certificate option and how to enroll, request more information and we will match you with an enrollment counselor who specializes in your area of study.
With your Master's in Marketing from Capella, you'll learn to evaluate consumer behavior, as well as the challenges and opportunities in global marketing. You'll also learn how to conduct and apply marketing research to enhance decision-making, and develop comprehensive strategic marketing planning. Discover specifically what you'll learn — and how you can apply it.
View full learning and career outcomes report for this program at CapellaResults.com.
Common jobs with an online program in marketing include advertising/promotions manager, brand manager, business/marketing analyst, corporate communication writer/editor, creative director, e-marketing/web marketing manager, marketing manager/director, media planner, public relations manager or sales manager/director. Potential workplaces include advertising agency, bank or financial firm, corporation, government, public relations firm or retail organization.
Earn Credit for What You Already Know
Your previous learning, work experience, and industry certifications may help you earn your degree in less time. To learn more,