BS Bachelor of Science in Business Marketing specialization
Courses
Total program credits needed for graduation: 180
General Education Requirements
45 quarter credits with a minimum of 6 quarter credits from each of the following categories:
- Communication
- Humanities
- Natural Science and Mathematics
- Social Science
Core Courses
42 course quarter credits. Select from the following:
- BUS3004
- Developing a Business Perspective (6 quarter credits)
- BUS3011
- Fundamentals of Management (3 quarter credits)
- BUS3012
- Fundamentals of Leadership (3 quarter credits)
- BUS3021
- Fundamentals of Business Law (3 quarter credits)
- BUS3022
- Fundamentals of Supply Chain Management (3 quarter credits)
- BUS3030
- Fundamentals of Marketing and Sales (6 quarter credits)
- BUS3040
- Fundamentals of Human Resource Management (6 quarter credits)
- BUS3050
- Fundamentals of Organizational Communication (6 quarter credits)
- BUS3061
- Fundamentals of Accounting (3 quarter credits)
- BUS3062
- Fundamentals of Finance (3 quarter credits)
Specialization Courses
48 course quarter credits. Choose from the following:- MAT2001
- Statistical Reasoning (6 quarter credits) Required course
- BUS4022
- E-Business Sourcing, Marketing, and Sales* (6 quarter credits)
- BUS4031
- Marketing, Sales, and Channel Management* (6 quarter credits)
- BUS4033
- Brand Identity and Marketing Communications* (6 quarter credits)
- BUS4036
- Marketing Research* (6 quarter credits)
- BUS4801
- Ethics and Enterprise (6 quarter credits)
- BUS4802
- Change Management (6 quarter credits)
In addition, choose 12 quarter credits from the following courses:
- BUS4024
- Customer Behavior* (6 quarter credits)
- BUS4025
- Sales and Sales Management* (6 quarter credits)
- BUS4026
- Services Marketing* (6 quarter credits)
- BUS4027
- Public Relations* (6 quarter credits)
- BUS4034
- Marketing Strategy* (6 quarter credits)
- BUS4035
- Marketing Across Borders* (6 quarter credits)
Elective Courses
Choose 39 credits of additional undergraduate courses.
Capstone Course
Taken during learner's final quarter.
- BUS4993
- Business Capstone Project (6 quarter credits)
*This course has a prerequisite. Contact an enrollment counselor or refer to the course descriptions for more information.
Arkansas residents must complete Arkansas general education requirements.
Sign Up for a Free One-Week Mini Course
Learn more about our online learning experience with a free one-week mini course.
Take a Single Course
You can enroll in any of our online courses without committing to a degree program. Simply sign up for a single course today — whether you're interested in a specific topic or just want to see if online learning is right for you. We recommend speaking first with an enrollment counselor to discuss your goals and ensure the credits you earn now can be applied to a degree program later.
To learn more, call 1.866.933.5835 or email an enrollment counselor.
Concentrations
If you have elective courses in your specialization, you may be able to use them to fulfill both your degree and concentration requirements at the same time. However, completing a concentration may extend your total credits beyond the requirements of your degree. Concentrations available for this specialization include:
- Finance
- Marketing
- Project Management
To learn more, call 1.866.933.5835 or email an enrollment counselor.