Bachelor of Science in Business Marketing courses
Marketing coursework overview
Coursework structured for your success
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- Weekly online interactions
- 24/7 courseroom access
- Online
Planning for your degree
- total quarter credits: 180
- Quarter length: 10 weeks
- Course length: 10 weeks
- Break: 3 weeks between quarters
Course requirements
- Specialization 8 courses
- Core 10 courses
- Elective 7-13 courses
- General Education 8-14 courses
- Capstone 1 course
Example program course sequence
This example course sequence takes course prerequisites into account, so it can be helpful as a general guide when you register for courses. In GuidedPath, the number of courses you take in a quarter and time it takes to complete your program can vary. Your academic coach can help answer any course registration questions.
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Core BUS2007 or ACS1003: Introduction to Business Perspectives or Developing Business Thinking - Core
6 quarter credits
BUS2003
Core Introduction to Business Perspectives
6 quarter credits
Students build and strengthen the knowledge, skills, and abilities needed to succeed in their program and the workplace. Students engage in interactive activities that help them develop and demonstrate a business perspective and expand their organizational, research, and critical-thinking skills. Other topics include ethics, team relationships, project creation, and writing effectively for business. For BS in Business students only. Students who have received credit for BUS3003 may not take BUS2003. Students may only earn credit for BUS2003 or BUS3006 or BUS2007. Cannot be fulfilled by transfer or credit for prior learning. Prerequisite(s): ACS1003.
6 quarter credits
General Education Choose a Social Sciences Course
6 quarter credits
BUS3050
Core Fundamentals of Organizational Communication
6 quarter credits
This course helps students understand and apply the fundamentals of organizational communication. Students analyze the interrelationship of organizational communication, symbols, culture, performance, and effective communication practices in relationships internal and external to the enterprise. Students also examine how effective organizational communication contributes to successful organizational performance and the ways elements of organizational communication interact and function in an enterprise.
6 quarter credits
General Education Choose a Social Sciences Course
6 quarter credits
BUS1011
Core Management Fundamentals
3 quarter credits
Students gain an understanding of the basic ideas of management and how they apply to organizations. Students examine how planning, organizing, controlling, and leading are important for managers. They also compare current management methods and future trends. Students gain an understanding of how to use management skills in all types of careers. Students who have received credit for BUS3011 may not take BUS1011.
3 quarter credits
BUS2012
Core Leadership Fundamentals
3 quarter credits
Students examine the principles of leadership behavior and their application in business and community settings. Students develop and demonstrate awareness of the characteristics, styles, and practices necessary for effective leadership. Students who have received credit for BUS3012 may not take BUS2012.
3 quarter credits
General Education Choose a Communications Course
6 quarter credits
BUS2030
Core Marketing and Sales Fundamentals
6 quarter credits
Students investigate the fundamentals of marketing and sales, including market research and planning, product differentiation and positioning, marketing communications, differences between consumer and business markets, and relational marketing and sales strategy. Students demonstrate course competencies by preparing and presenting a marketing and sales plan and a corresponding marketing and sales strategy for a simple product offering. Students who have received credit for BUS3030 may not take BUS2030.
6 quarter credits
General Education Choose Gen Ed Elective Course
6 quarter credits
BUS3040
Core Fundamentals of Human Resource Management
6 quarter credits
This course is a survey of the human resources management (HRM) field and its function and role in the organization. Students develop their knowledge of fundamental HRM principles and demonstrate competencies in areas such as compensation and benefits, legal requirements, and training and development.
6 quarter credits
General Education Choose a Humanities Course
6 quarter credits
BUS2021
Core Business Law Fundamentals
3 quarter credits
Students explore and articulate the influences on businesses of statutory, contract, and legal entity law. Students evaluate the historical underpinnings and origins of the court system's ability to adjudicate commercial disputes. Students also develop and demonstrate their legal vocabulary, an understanding of core legal concepts, and basic legal research skills. Students who have received credit for BUS3021 may not take BUS2021.
3 quarter credits
BUS3022
Core Fundamentals of Supply Chain Management
3 quarter credits
This course is an introduction to modern concepts and practices of efficient supply chain management. Students build their knowledge of and demonstrate the relevance of supply chain design in support of organizational strategy and explore ways to manage an effective supply chain. Through the use of case studies, students also analyze existing supply chain systems and recommend improvements.
3 quarter credits
General Education Choose Gen Ed Elective Course
6 quarter credits
BUS2061
Core Accounting Fundamentals
3 quarter credits
Students gain and apply finance basics including the time value of money concepts, stock and bond valuation techniques, and capital budgeting processes. Students also demonstrate ways the relationship of domestic and global financial environments affect financial markets. Students who have received credit for BUS3062 may not take BUS2062.
3 quarter credits
BUS2062
Core Finance Fundamentals
3 quarter credits
Students gain and apply finance basics including the time value of money concepts, stock and bond valuation techniques, and capital budgeting processes. Students also demonstrate ways the relationship of domestic and global financial environments affect financial markets. Students who have received credit for BUS3062 may not take BUS2062.
3 quarter credits
General Education Choose Gen Ed Elective Course
6 quarter credits
MAT2001
General Education Statistical Reasoning
6 quarter credits
This course introduces fundamental concepts of elementary statistics, including descriptive statistics, methods of counting, probability distributions, approximations, estimation, and hypothesis testing. Students use these concepts to apply and interpret statistical results. Students may earn credit for either MAT2001 or MAT2002, but not both.
6 quarter credits
General Education Choose Gen Ed Elective Course
6 quarter credits
Specialization Course BUS4036: Marketing Research - Specialization
6 quarter credits
General Education Choose Gen Ed Elective Course
6 quarter credits
Specialization Elective Choose a Specialization Course
6 quarter credits
BUS4022
Specialization Course E-Marketing
6 quarter credits
Students in this course examine the integrated and interrelated factors involved in e-marketing, including sourcing and sales. Throughout the course, students gain an understanding of how to most effectively use e-marketing and e-business approaches to manage strategy, operations, supply chains, logistics, online customer profiling, and the sales cycle. Building on this knowledge, students prepare a sourcing, marketing, and sales plan for an enterprise. Prerequisite(s): BUS2030 or BUS3030.
6 quarter credits
General Education Choose Gen Ed Elective Course
6 quarter credits
BUS4030
Specialization Course Marketing Distribution Channel Management
6 quarter credits
Students develop and apply an understanding of how to create, manage, and optimize marketing distribution channels as an integrated process. Students examine traditional and digital marketing distribution channels to gain knowledge of their strategic and operational functions within an organization. In addition, students evaluate the importance of an optimized distribution channel to the success of a product or service, as well as prepare and present a distribution channel management plan for a product or service offering. Prerequisite(s): BUS2030 or BUS3030.
6 quarter credits
General Education Choose Gen Ed Elective Course
6 quarter credits
Specialization Elective Choose a Specialization Course
6 quarter credits
General Education Choose Gen Ed Elective Course
6 quarter credits
BUS4033
Specialization Course Brand Identity and Marketing Communications
6 quarter credits
Students explore multiple forms of marketing communications media and messages, including word-of-mouth marketing and the Internet. Students consider the communication-saturated nature of the marketplace and its practical significance in focusing brand identity and selecting marketing communications. Prerequisite(s): BUS2030 or BUS3030.
6 quarter credits
General Education Choose Gen Ed Elective Course
6 quarter credits
Elective Requirement Choose an Elective Course
quarter credits
quarter credits
BUS4801
Specialization Course Ethics and Enterprise
6 quarter credits
The focus of this course is on the economic, social, and environmental effects of business decisions and policies. Students identify significant ethical issues affecting today's business environment and evaluate how businesses have responded to them through policy development. Through case studies and examples of current business practices, students analyze successful and unsuccessful strategies for establishing ethical standards and corporate social responsibility.
6 quarter credits
BUS4802
Specialization Course Change Management
6 quarter credits
In this course, students acquire and demonstrate change management competencies by exploring change. Students practice change management concepts through professionally relevant, hands-on activities. In addition, students gain the knowledge and skills required to lead, facilitate, and support change management. Students examine their own experiences to gain an understanding of the unfolding dynamics of planned and unplanned change in organizations from the multiple perspectives of various stakeholders. Students analyze creative problem solving, team development, roles and responsibilities, knowledge and skills development, communication tools, and broad participation in the change process receive special attention.
6 quarter credits
Elective Requirement Choose an Elective Course
quarter credits
quarter credits
Elective Requirement Choose an Elective Course
quarter credits
quarter credits
Elective Requirement Choose an Elective Course
quarter credits
quarter credits
Elective Requirement Choose an Elective Course
quarter credits
quarter credits
Elective Requirement Choose an Elective Course
quarter credits
quarter credits
Elective Requirement Choose an Elective Course
quarter credits
quarter credits
General Education Choose a Nat Sci/Math Course
6 quarter credits
General Education Choose Gen Ed Elective Course
6 quarter credits
BUS4993
Capstone Business Capstone Project
6 quarter credits
The capstone project is the culmination of the BS in Business degree program. Students demonstrate their technical and applied business knowledge and competencies along with critical-thinking and communication skills. Students also formulate ideas for a new business product or service, create a vision, and develop a strategic plan that describes how to implement their concept. For BS in Business students only. Must be taken during the student's final quarter. Cannot be fulfilled by transfer or credit for prior learning.
6 quarter credits
Total
At least 180 quarter credits, including a minimum of 54 quarter credits from the 3000 level and above.
One or more courses in this program may require a prerequisite(s). Refer to the course descriptions for details.
Learners who do not complete all program requirements within quarter credit/program point minimums will be required to accrue such additional quarter credits/program points as are associated with any additional or repeat coursework necessary for successful completion of program requirements.
† Learners who are determined to need additional support developing academic and professional writing and reading skills based on academic assessment must take ACS1003 during their first quarter.
‡ Learners who have completed ACS1003 are required to take BUS3003. Learners who are not required to take ACS1003 are placed in BUS3007.
§ Learners enrolled in the Accounting specialization must complete 39 quarter credits of additional undergraduate courses. However, those learners enrolled in the Accounting specialization who have completed ACS1003 choose only 33 quarter credits of additional undergraduate courses.
GuidedPath courses and FlexPath courses fulfill the program requirements and prerequisites for each delivery model.
General education course requirements
Complete 45 quarter credits. Choose your courses from the categories below, with a minimum of 4 quarter credits from each category.
Additional GE
Show all descriptions
ECO1050
General Education Microeconomics
6 quarter credits
Students gain an understanding of the optimizing behavior of individual consumers and firms. They explain the relationship between individual decisions in terms of the efficiency and fairness of markets and market outcomes. Additionally, students identify microeconomic principles found in real-world situations.
6 quarter credits
SOC3031
General Education Economic and Technological History of the 20th Century
6 quarter credits
The interwoven pattern of economic and technological development over the past century is explored. Topics of special focus include the development of the automobile in the first half of the 20th century and the development of computers in the latter half of the century. Discussions examine the social, cultural and political implications of these two economic and technological developments.
6 quarter credits
BHA4002
General Education History of the United States Health Care System
3 quarter credits
Students gain a historical view of the U.S. health care system and analyze the challenges and successes of an ever-changing and evolving industry from both a private and public health perspective. Students also investigate health care innovations, regulatory bodies and technology to assess the evolutionary processes in medical education, changing practice, hospital industry growth and the continuum of care.
3 quarter credits
ECO1150
General Education Personal Economics: Introduction to Financial Planning
6 quarter credits
In this course, students investigate key concepts of economics and personal finance. Students gain the knowledge and skills necessary to leverage analysis tools, as well as economic reasoning and planning skills.
6 quarter credits
SOC2400
General Education Health and Illness in Social Context
6 quarter credits
Students apply a sociological perspective to gain an understanding of health, illness, health care delivery, and health care policy. Students analyze the social determinants of health; the meaning and experience of illness; and key issues surrounding bioethics, health care technologies, and environmental and public health. Students also compare different societal approaches to health, illness, and health care systems.
6 quarter credits
POL1100
General Education Introduction to American Government and Politics
6 quarter credits
Students examine the foundations of the American Government and the fundamental workings of the political system in the United States. Students investigate how governmental institutions and policies have impacted individuals and groups historically, how these governmental institutions continue to impact the daily lives of individuals today, and ways in which the political system can be improved to benefit everyone in the United States. Students also analyze the Constitution, civil liberties, and civil rights.
6 quarter credits
PSYC2520
General Education Social Psychology in Action
3 quarter credits
Students analyze physical, cognitive, and sociocultural development throughout the human lifespan as viewed by research and theories, both classical and contemporary. Students explore the notable milestones across life's stages, the interaction between heredity and the environment, and the experience of aging. Students review the methods used to study human development, engage in scientific reasoning about related topics, and consider ethics. Students further consider the relationship between lifespan developmental knowledge and their personal and professional lives. Students who have received credit for PSYC3210 may not take PSYC2600.
3 quarter credits
ENG1000
General Education English Composition
6 quarter credits
This course is an introduction to writing research techniques and various forms of writing, including expository writing. Students strengthen and demonstrate their ability to think critically; to develop and organize writing topics; and to revise their writing for clarity of purpose, readability, and style.
6 quarter credits
COM3700
General Education Conflict Resolution
6 quarter credits
In this course, students identify and analyze the factors that promote conflict and apply the fundamental skills and tools used to resolve conflict in personal and professional situations.
6 quarter credits
COM4100
General Education Media and Culture
6 quarter credits
In this course, students analyze communication processes and the influence of mass media and social media on society. Students assess key economic, political, ethical, and social issues in intrapersonal, interpersonal and mass communication; and develop skills needed to critically consume and produce media.
6 quarter credits
COM1250
General Education Workplace Communication
6 quarter credits
Students consider everyday communication failures and discuss communication best practices to understand how to communicate well. Students build strong communication skills to help them easily share ideas, work with others, and reach their goals. They also connect how these skills can address obstacles and resolve conflict. Lastly, students practice these skills by taking part in different workplace scenarios.
6 quarter credits
ENG1250
General Education Introduction to Technical and Business Writing
6 quarter credits
In this course, students discover how to harness the power of words in a professional environment. Students focus on the fundamentals of business and technical writing to understand how to write for a variety of purposes. Students also gain the skills necessary to craft a clear and targeted message for any audience.
6 quarter credits
ENG2250
General Education Academic Research and Writing
6 quarter credits
In this course, students assess how to use writing to understand, influence, and connect with an audience. Students identify how to use primary and secondary research to support their informed arguments, as well as how to document their research. Students develop the skills necessary to research and analyze the writing of others to evaluate credibility.
6 quarter credits
ENG1001
General Education Essential Writing Skills
6 quarter credits
Students gain an understanding of the essential academic skills of writing and reading. Students familiarize themselves with grammar, punctuation, sentence structure, and word choice, and develop reading comprehension skills. In addition, students gain an introduction to the writing process and apply it to academic writing.
6 quarter credits
MAT1050
General Education College Algebra
6 quarter credits
Students in this course evaluate and perform linear, exponential, logarithmic, and other mathematical functions that include algebraic, graphic, and numeric properties. Students then apply these concepts to the social and natural sciences, business, and everyday life.
6 quarter credits
MAT2001
General Education Statistical Reasoning
6 quarter credits
This course introduces fundamental concepts of elementary statistics, including descriptive statistics, methods of counting, probability distributions, approximations, estimation, and hypothesis testing. Students use these concepts to apply and interpret statistical results. Students may earn credit for either MAT2001 or MAT2002, but not both.
6 quarter credits
MAT1150
General Education Essential Math for Everyday Life
6 quarter credits
In this course, students gain an understanding of numbers and how to use and interpret them. Students examine mathematics using an easily understandable approach for basic math and algebra to connect mathematical concepts and everyday life.
6 quarter credits
MAT2200
General Education Calculus
6 quarter credits
Learners use technology; modeling; and algebraic, graphical, and numerical methods to study functions of one real variable. Learners apply the ideas of limit, continuity, differentiation, and integration in real-world situations. Learners use approximation and optimization methods to model and solve real-world problems and to solve geometric problems involving tangents and areas under the curve. Prerequisite(s): MAT1200
6 quarter credits
PHI3200
General Education Ethics in Health Care
6 quarter credits
Students in this course gain a better understanding of the ethical issues associated with the health care profession and the conceptual framework health care professionals use to make ethical decisions. Students examine current and emerging ethical health care issues related to the various stages of the lifecycle and the quality of life. Students also explore ethical issues associated with patient care from the perspectives of various health care professionals, including physicians, nurses, and administrators through the use of authentic, real-world examples.
6 quarter credits
PHI1200
General Education Philosophy of Problem Solving
6 quarter credits
In this course, students develop and refine their professional presence by honing a set of essential skills to excel in school, work, and life. Students apply problem solving skills and behaviors to scenarios in their current or anticipated discipline.
6 quarter credits
MNS3042
General Education Introduction to Complexity Science
6 quarter credits
The primary focus of this course content is on the examination of how small forces in complex systems can cause significant outcomes. Learners review examples of fractal mathematics and simulations of complex systems. The course helps learners develop an eye for identifying and observing the workings of complexity science in real-world, everyday systems.
6 quarter credits
HUM1200
General Education Philosophy of Work
6 quarter credits
This course emphasizes the nature, history, and ethics of work. Students investigate different conceptions of the meaning of work by analyzing various kinds of labor; the ways work has changed over the course of history; and the ways work relates to meaning, significance, and dignity in human life. Students examine the views and practices of work in different cultures. Students also develop a philosophy of work.
6 quarter credits
HUM1150
General Education Cultural Understanding in a Global World
6 quarter credits
In this course, students develop critical thinking and innovation skills by examining how the humanities relates to human differences in a globally collected world. Students explore various cultures from around the world and identify how to maximize multiple perspectives to improve personal and professional interactions.
6 quarter credits
SOC3032
General Education Applied Sociology
6 quarter credits
An examination of the sociology of action research, specifically the close relationship between researching a sociological community and positive change in the social system under examination are presented. A special emphasis is given to the 'appreciative inquiry' of applied sociological action research methodology. Learners practice this research method by interviewing members of a social system using positive, affirming and appreciative social research questions.
6 quarter credits
HIS1150
General Education U.S. History: How the Past Informs the Present
6 quarter credits
In this course, students investigate key events in U.S. history and make connections to their influence and impact on society today. Students analyze how knowledge of the past helps to understand the world today and make more informed decisions about the future. In addition, students critically analyze information and decide what is credible and accurate to draw their own conclusions.
6 quarter credits
SOC1150
General Education How Society Works: Human Differences, Collaboration, and Problem Solving
6 quarter credits
In this course, students collaborate with colleagues to investigate different communities and interpret sociological research to develop a comprehensive understanding of society. Students use the scientific method to improve their problem-solving skills and make effective and informed decisions.
6 quarter credits
PSYC1010
General Education Introductory Psychology
3 quarter credits
Students identify the major subdisciplines of psychology and analyze how psychologists develop understanding of human nature and behavior through scientific research. Students examine such areas as the brain and memory, cognition, human development, emotions, motivations, social influence, and psychological disorders. Students apply this knowledge on personal, professional, and societal levels through assignments involving everyday situations and global issues. Students who have received credit for PSYC1000 may not take PSYC1010.
3 quarter credits
PSYC2600
General Education Development Across the Lifespan
3 quarter credits
Students analyze physical, cognitive, and sociocultural development throughout the human lifespan as viewed by research and theories, both classical and contemporary. Students explore the notable milestones across life's stages, the interaction between heredity and the environment, and the experience of aging. Students review the methods used to study human development, engage in scientific reasoning about related topics, and consider ethics. Students further consider the relationship between lifespan developmental knowledge and their personal and professional lives. Students who have received credit for PSYC3210 may not take PSYC2600.
3 quarter credits
COM1150
General Education Introduction to Digital and Information Literacy
6 quarter credits
In this course, students build their knowledge of digital and information literacy and technological tools to stay organized, be well-informed, maximize their time, and stand out personally and professionally in the workplace. Students use computers, software, and online tools to effectively complete a task, apply digital tools and organization techniques to effectively create timelines and set priorities, and investigate organizational strategies to maximize productivity, while leveraging information literacy strategies to ensure accuracy and evidence-based support for their work.
6 quarter credits
MAT2051
General Education Discrete Mathematics
6 quarter credits
Learners build an understanding of mathematical analysis techniques. Learners apply number logic and set theory, functions and sequences, relations equivalence, partial order, digraphs, recurrence relations, counting techniques, logic and techniques of proof, graphs, and algorithms to the fields of business and information technology. Prerequisite(s): MAT1050.
6 quarter credits
MAT2150
General Education Data and Statistics for Everyday Life
6 quarter credits
Students examine the theory and applications of statistics in a variety of fields. Students develop mathematical reasoning, quantitative analysis, and quantitative communication skills to prepare them for future academic coursework and professional life. Students also gain an understanding of how everyday decisions are supported by statistical information.
6 quarter credits
MAT1200
General Education Pre-Calculus
6 quarter credits
Students use technology; modeling; and algebraic, graphical, and numerical methods to solve problems involving polynomial, exponential, logarithmic, and trigonometric functions. Students use trigonometric formulas, polar coordinates, and vectors to solve plane geometry problems and explore how linear equations can be used to model and solve real-world problems. Prerequisite(s): MAT1050
6 quarter credits
PHI2000
General Education Ethics
6 quarter credits
In this course, students apply major ethical theories to evaluate actions and apply them to contemporary issues. Students reflect on their own value systems and the ways these values influence and inform their judgments and behavior.
6 quarter credits
BIO1000
General Education Human Biology
6 quarter credits
In this course, students examine the integrative relationship between human biological systems and the social sciences, arts, and communications. Students build and apply an understanding of topics such as human anatomy, nature versus nurture, biological psychology, human disease, and concepts related to ancestry and biology. Students also evaluate the accuracy of biological topics in the media. The course also includes lab experience.
6 quarter credits
MNS3041
General Education Applied Statistics
6 quarter credits
This course examines the tools necessary to define and frame practical statistics research problems, gather data, and apply statistical methods of analysis. Exercises will develop learners' abilities to interpret statistical analysis results. Particular emphasis will be placed on critical examination of the practical significance and value of statistical analysis in a variety of situations.
6 quarter credits
PHY1000
General Education Introduction to Astronomy
6 quarter credits
Students in this course explore the major concepts associated with understanding the universe and why objects in the universe behave the way they do. In particular, students examine the history of astronomy and science; the concepts of modern astronomy and cosmology; the earth and the solar system; the sun, stars, and stellar evolution; galaxies and similar objects; and the Big Bang Theory and the origin of the universe. Students also consider life on earth and the probability of life elsewhere in the universe.
6 quarter credits
NSC1150
General Education Science and Innovation
6 quarter credits
In this course, students analyze concepts from the physical and biological sciences to identify the connections between science and innovation. Students investigate how science and innovation influence society as they develop critical thinking, scientific reasoning, and research skills.
6 quarter credits
Total
At least 180 quarter credits, including a minimum of 54 quarter credits from the 3000 level and above.
One or more courses in this program may require a prerequisite(s). Refer to the course descriptions for details.
Learners who do not complete all program requirements within quarter credit/program point minimums will be required to accrue such additional quarter credits/program points as are associated with any additional or repeat coursework necessary for successful completion of program requirements.
† Learners who are determined to need additional support developing academic and professional writing and reading skills based on academic assessment must take ACS1003 during their first quarter.
‡ Learners who have completed ACS1003 are required to take BUS3003. Learners who are not required to take ACS1003 are placed in BUS3007.
§ Learners enrolled in the Accounting specialization must complete 39 quarter credits of additional undergraduate courses. However, those learners enrolled in the Accounting specialization who have completed ACS1003 choose only 33 quarter credits of additional undergraduate courses.
GuidedPath courses and FlexPath courses fulfill the program requirements and prerequisites for each delivery model.
Core course requirements
Complete at least 21 quarter credits in the core courses category. Choose from the courses shown below.
Show all descriptions
BUS2003
Core Introduction to Business Perspectives
6 quarter credits
Students build and strengthen the knowledge, skills, and abilities needed to succeed in their program and the workplace. Students engage in interactive activities that help them develop and demonstrate a business perspective and expand their organizational, research, and critical-thinking skills. Other topics include ethics, team relationships, project creation, and writing effectively for business. For BS in Business students only. Students who have received credit for BUS3003 may not take BUS2003. Students may only earn credit for BUS2003 or BUS3006 or BUS2007. Cannot be fulfilled by transfer or credit for prior learning. Prerequisite(s): ACS1003.
6 quarter credits
ACS1003
Core Building Skills for Academic Success
6 quarter credits
Students in this course begin to build and strengthen the knowledge, skills, and abilities needed to succeed in a Bachelor of Science degree program and the workplace. Students develop and demonstrate business thinking and, in particular, evaluate case studies to acquire and broaden their knowledge of the creation of an organization. In addition, students expand organizational, information literacy, critical-thinking, and problem-solving skills and apply an understanding of ethics, team behaviors, and effective business writing. BS in Business students who are determined to need additional support developing academic and professional writing and reading skills based on academic assessment must take ACS1003 during their first quarter. Cannot be fulfilled by transfer or credit for prior learning.
6 quarter credits
BUS2007
Core Introduction to Business Perspectives
6 quarter credits
Students build and strengthen the knowledge, skills, and abilities needed to succeed in their program and the workplace. Students engage in interactive activities that help them develop and demonstrate a business perspective and expand their organizational, research, and critical-thinking skills. Other topics include ethics, team relationships, project creation, and writing effectively for business. For BS in Business students only. Students who have received credit for BUS3007 may not take BUS2007. Students may only earn credit for BUS2003 or BUS2007. Cannot be fulfilled by transfer or credit for prior learning.
6 quarter credits
BUS3040
Core Fundamentals of Human Resource Management
6 quarter credits
This course is a survey of the human resources management (HRM) field and its function and role in the organization. Students develop their knowledge of fundamental HRM principles and demonstrate competencies in areas such as compensation and benefits, legal requirements, and training and development.
6 quarter credits
BUS3050
Core Fundamentals of Organizational Communication
6 quarter credits
This course helps students understand and apply the fundamentals of organizational communication. Students analyze the interrelationship of organizational communication, symbols, culture, performance, and effective communication practices in relationships internal and external to the enterprise. Students also examine how effective organizational communication contributes to successful organizational performance and the ways elements of organizational communication interact and function in an enterprise.
6 quarter credits
BUS2061
Core Accounting Fundamentals
3 quarter credits
Students gain and apply finance basics including the time value of money concepts, stock and bond valuation techniques, and capital budgeting processes. Students also demonstrate ways the relationship of domestic and global financial environments affect financial markets. Students who have received credit for BUS3062 may not take BUS2062.
3 quarter credits
BUS1011
Core Management Fundamentals
3 quarter credits
Students gain an understanding of the basic ideas of management and how they apply to organizations. Students examine how planning, organizing, controlling, and leading are important for managers. They also compare current management methods and future trends. Students gain an understanding of how to use management skills in all types of careers. Students who have received credit for BUS3011 may not take BUS1011.
3 quarter credits
BUS2021
Core Business Law Fundamentals
3 quarter credits
Students explore and articulate the influences on businesses of statutory, contract, and legal entity law. Students evaluate the historical underpinnings and origins of the court system's ability to adjudicate commercial disputes. Students also develop and demonstrate their legal vocabulary, an understanding of core legal concepts, and basic legal research skills. Students who have received credit for BUS3021 may not take BUS2021.
3 quarter credits
BUS2030
Core Marketing and Sales Fundamentals
6 quarter credits
Students investigate the fundamentals of marketing and sales, including market research and planning, product differentiation and positioning, marketing communications, differences between consumer and business markets, and relational marketing and sales strategy. Students demonstrate course competencies by preparing and presenting a marketing and sales plan and a corresponding marketing and sales strategy for a simple product offering. Students who have received credit for BUS3030 may not take BUS2030.
6 quarter credits
BUS3022
Core Fundamentals of Supply Chain Management
3 quarter credits
This course is an introduction to modern concepts and practices of efficient supply chain management. Students build their knowledge of and demonstrate the relevance of supply chain design in support of organizational strategy and explore ways to manage an effective supply chain. Through the use of case studies, students also analyze existing supply chain systems and recommend improvements.
3 quarter credits
BUS2012
Core Leadership Fundamentals
3 quarter credits
Students examine the principles of leadership behavior and their application in business and community settings. Students develop and demonstrate awareness of the characteristics, styles, and practices necessary for effective leadership. Students who have received credit for BUS3012 may not take BUS2012.
3 quarter credits
BUS2062
Core Finance Fundamentals
3 quarter credits
Students gain and apply finance basics including the time value of money concepts, stock and bond valuation techniques, and capital budgeting processes. Students also demonstrate ways the relationship of domestic and global financial environments affect financial markets. Students who have received credit for BUS3062 may not take BUS2062.
3 quarter credits
Total
At least 180 quarter credits, including a minimum of 54 quarter credits from the 3000 level and above.
One or more courses in this program may require a prerequisite(s). Refer to the course descriptions for details.
Learners who do not complete all program requirements within quarter credit/program point minimums will be required to accrue such additional quarter credits/program points as are associated with any additional or repeat coursework necessary for successful completion of program requirements.
† Learners who are determined to need additional support developing academic and professional writing and reading skills based on academic assessment must take ACS1003 during their first quarter.
‡ Learners who have completed ACS1003 are required to take BUS3003. Learners who are not required to take ACS1003 are placed in BUS3007.
§ Learners enrolled in the Accounting specialization must complete 39 quarter credits of additional undergraduate courses. However, those learners enrolled in the Accounting specialization who have completed ACS1003 choose only 33 quarter credits of additional undergraduate courses.
GuidedPath courses and FlexPath courses fulfill the program requirements and prerequisites for each delivery model.
Specialization course requirements
Complete at least 48 quarter credits from the specialization courses shown below.
Show all descriptions
BUS4035
Specialization Elective Global Marketing
6 quarter credits
Students develop an understanding of the ways in which they can effectively approach marketing in different countries, in order to contribute to an organization's global success. Course topics include marketing an existing product outside the domestic market, developing a new product for specific country markets, and marketing from a global managerial perspective. Students also analyze the legal, regulatory, political, and cultural issues associated with international marketing. Prerequisite(s): BUS2030 or BUS3030.
6 quarter credits
BUS4024
Specialization Elective Customer Behavior
6 quarter credits
Students demonstrate their knowledge of ways customers acquire, use, and dispose of goods and services. Students analyze the buyer behavior of individual consumers and evaluate the influence demographics and culture have on buyer behavior. Students also assess the managerial application of consumer behavior concepts, including current issues associated with ethics, regulation, and the role of technology. Prerequisite(s): BUS2030 or BUS3030
6 quarter credits
BUS4022
Specialization Course E-Marketing
6 quarter credits
Students in this course examine the integrated and interrelated factors involved in e-marketing, including sourcing and sales. Throughout the course, students gain an understanding of how to most effectively use e-marketing and e-business approaches to manage strategy, operations, supply chains, logistics, online customer profiling, and the sales cycle. Building on this knowledge, students prepare a sourcing, marketing, and sales plan for an enterprise. Prerequisite(s): BUS2030 or BUS3030.
6 quarter credits
BUS4033
Specialization Course Brand Identity and Marketing Communications
6 quarter credits
Students explore multiple forms of marketing communications media and messages, including word-of-mouth marketing and the Internet. Students consider the communication-saturated nature of the marketplace and its practical significance in focusing brand identity and selecting marketing communications. Prerequisite(s): BUS2030 or BUS3030.
6 quarter credits
BUS4801
Specialization Course Ethics and Enterprise
6 quarter credits
The focus of this course is on the economic, social, and environmental effects of business decisions and policies. Students identify significant ethical issues affecting today's business environment and evaluate how businesses have responded to them through policy development. Through case studies and examples of current business practices, students analyze successful and unsuccessful strategies for establishing ethical standards and corporate social responsibility.
6 quarter credits
BUS4802
Specialization Course Change Management
6 quarter credits
In this course, students acquire and demonstrate change management competencies by exploring change. Students practice change management concepts through professionally relevant, hands-on activities. In addition, students gain the knowledge and skills required to lead, facilitate, and support change management. Students examine their own experiences to gain an understanding of the unfolding dynamics of planned and unplanned change in organizations from the multiple perspectives of various stakeholders. Students analyze creative problem solving, team development, roles and responsibilities, knowledge and skills development, communication tools, and broad participation in the change process receive special attention.
6 quarter credits
BUS4030
Specialization Course Marketing Distribution Channel Management
6 quarter credits
Students develop and apply an understanding of how to create, manage, and optimize marketing distribution channels as an integrated process. Students examine traditional and digital marketing distribution channels to gain knowledge of their strategic and operational functions within an organization. In addition, students evaluate the importance of an optimized distribution channel to the success of a product or service, as well as prepare and present a distribution channel management plan for a product or service offering. Prerequisite(s): BUS2030 or BUS3030.
6 quarter credits
BUS4027
Specialization Elective Public Relations
6 quarter credits
Students analyze the similarities and differences between public relations and marketing and differentiate between a target audience and a target market. Students examine the interactions of public relations and its associated stakeholders, including current and new customers; shareholders; the media; financial and industry analysts; and other parts of the enterprise, such as senior management and marketing, finance, and human resources departments. Students also examine the function of public relations in non-corporate environments. Prerequisite(s): BUS2030 or BUS3030.
6 quarter credits
BUS4032
Specialization Course Customer Psychology and Marketing Research
6 quarter credits
In this course, learners explore market research on customer psychology including topics such as why customers buy; surface reasons for buying; deep needs customers attempt to satisfy when they buy, and the significance of customer trust and membership-in-community with the enterprise. Learners examine the methodology and assumptions underlying market research on customer psychology. Prerequisite(s): BUS3030.
6 quarter credits
BUS4036
Specialization Course Marketing Research
6 quarter credits
Students evaluate marketing research and examine the tools and techniques used to conduct real-world marketing research applicable to a variety of business situations. Students analyze a potential market, conduct marketing research using both primary and secondary data, and interpret the results. Students also explore ways to apply marketing research results to managerial decision making and identify prominent marketing research trends, such as the increased use of the Internet and other forms of technology. Prerequisite(s): BUS2030 or BUS3030.
6 quarter credits
Total
At least 180 quarter credits, including a minimum of 54 quarter credits from the 3000 level and above.
One or more courses in this program may require a prerequisite(s). Refer to the course descriptions for details.
Learners who do not complete all program requirements within quarter credit/program point minimums will be required to accrue such additional quarter credits/program points as are associated with any additional or repeat coursework necessary for successful completion of program requirements.
† Learners who are determined to need additional support developing academic and professional writing and reading skills based on academic assessment must take ACS1003 during their first quarter.
‡ Learners who have completed ACS1003 are required to take BUS3003. Learners who are not required to take ACS1003 are placed in BUS3007.
§ Learners enrolled in the Accounting specialization must complete 39 quarter credits of additional undergraduate courses. However, those learners enrolled in the Accounting specialization who have completed ACS1003 choose only 33 quarter credits of additional undergraduate courses.
GuidedPath courses and FlexPath courses fulfill the program requirements and prerequisites for each delivery model.
Capstone courses
In your final quarter, complete a capstone course for a total of 6 quarter credits.
Show all descriptions
BUS4993
Capstone Business Capstone Project
6 quarter credits
The capstone project is the culmination of the BS in Business degree program. Students demonstrate their technical and applied business knowledge and competencies along with critical-thinking and communication skills. Students also formulate ideas for a new business product or service, create a vision, and develop a strategic plan that describes how to implement their concept. For BS in Business students only. Must be taken during the student's final quarter. Cannot be fulfilled by transfer or credit for prior learning.
6 quarter credits
Total
At least 180 quarter credits, including a minimum of 54 quarter credits from the 3000 level and above.
One or more courses in this program may require a prerequisite(s). Refer to the course descriptions for details.
Learners who do not complete all program requirements within quarter credit/program point minimums will be required to accrue such additional quarter credits/program points as are associated with any additional or repeat coursework necessary for successful completion of program requirements.
† Learners who are determined to need additional support developing academic and professional writing and reading skills based on academic assessment must take ACS1003 during their first quarter.
‡ Learners who have completed ACS1003 are required to take BUS3003. Learners who are not required to take ACS1003 are placed in BUS3007.
§ Learners enrolled in the Accounting specialization must complete 39 quarter credits of additional undergraduate courses. However, those learners enrolled in the Accounting specialization who have completed ACS1003 choose only 33 quarter credits of additional undergraduate courses.
GuidedPath courses and FlexPath courses fulfill the program requirements and prerequisites for each delivery model.
What can I expect in the courseroom?
Each unit consists of readings, discussions and other activities you will be expected to complete throughout the week. Most deadlines for coursework occur on Thursdays and/or Sundays but may vary by program and course. In each course, you will receive a detailed scoring guide that describes expectations for every graded assignment.
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How will I be graded?
Grades are based on your participation in weekly reading discussions and completion of assignments, based on criteria outlined in the rubric. You will also be assessed on your ability to demonstrate an understanding of expected outcomes for your program or specialization. These outcomes are based on the needs and performance standards of your field or discipline.