Bachelor of Science in Business Marketing courses

Marketing coursework overview

Coursework tailored to your learning preferences

  • Capella sets the deadlines
  • Weekly online interactions
  • Learn on your time
  • Online

Planning for your degree

  • total quarter credits:
  • Quarter length: 10 weeks
  • Course length: 10 weeks
  • Break: 3 weeks between quarters

Course requirements

  • Specialization 8 courses
  • Core 10 courses
  • Elective 7-13 courses
  • General Education 8-14 courses
  • Capstone 1 course

Example program course sequence

This example course sequence takes course prerequisites into account, so it can be helpful as a general guide when you register for courses. The number of courses you take in a quarter and the time it takes for you to complete your program can vary. Your academic coach can help answer any course registration questions.

What can I expect in the courseroom?

Each unit consists of readings, discussions and other activities you will be expected to complete throughout the week. Most deadlines for coursework occur on Thursdays and/or Sundays but may vary by program and course. In each course, you will receive a detailed scoring guide that describes expectations for every graded assignment.

How will I be graded?

Grades are based on your participation in weekly reading discussions and completion of assignments, based on criteria outlined in the rubric. You will also be assessed on your ability to demonstrate an understanding of expected outcomes for your program or specialization. These outcomes are based on the needs and performance standards of your field or discipline.

Learn more about online learning at Capella

Total

At least 180 quarter credits, including a minimum of 54 quarter credits from the 3000 level and above.

One or more courses in this program may require a prerequisite(s). Refer to the course descriptions for details.

Learners who do not complete all program requirements within quarter credit/program point minimums will be required to accrue such additional quarter credits/program points as are associated with any additional or repeat coursework necessary for successful completion of program requirements.

† Learners who are determined to need additional support developing academic and professional writing and reading skills based on academic assessment must take ACS1003 during their first quarter.

‡ Learners who have completed ACS1003 are required to take BUS3003. Learners who are not required to take ACS1003 are placed in BUS3007.

§ Learners enrolled in the Accounting specialization must complete 39 quarter credits of additional undergraduate courses. However, those learners enrolled in the Accounting specialization who have completed ACS1003 choose only 33 quarter credits of additional undergraduate courses.

GuidedPath courses and FlexPath courses fulfill the program requirements and prerequisites for each delivery model.

Ready for the next step?

Learning online doesn’t mean going it alone. Help is here, from checking in with faculty and academic coaches, to getting help with financing questions and tutoring. Join a supportive community that’s as passionate about your education as you are.