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Marketing Specialization Bachelor of Science in Business

School of Business and Technology

Courses

Total program credits needed for graduation: 180

One academic quarter is three months. You will have a three-week break between each quarter.

General Education Requirements

As a Capella Bachelor’s student, you need 45 quarter credits to satisfy your general education requirements. You’ll need to choose a minimum of 6 quarter credits from each of the categories below. You’ll also select an additional 21 quarter credits of your choosing from any of the categories.

ENG1000 English Composition 6 quarter credits
ENG2000 Research Writing 6 quarter credits
ENG3300 Business and Technical Writing 6 quarter credits
COM1000 Public Speaking 3 quarter credits†
COM2000 Intercultural Communication 6 quarter credits†
COM2050 Visual Design in Communications 3 quarter credits
COM3200 Leadership, Gender, and Communication 6 quarter credits
COM3700 Conflict Resolution 6 quarter credits
COM4100 Media and Culture 6 quarter credits

ART2000 Art History Survey 6 quarter credits
HUM1000 Introduction to the Humanities 6 quarter credits
HUM1055 Approaches to Studying Religions 3 quarter credits
HUM3300 Perspectives on World Religions 6 quarter credits
LIT2001 Introduction to Literature: Short Stories 3 quarter credits
LIT2100 Women's Literature 3 quarter credits
PHI1000 Introduction to Philosophy 6 quarter credits
PHI20001 Ethics 6 quarter credits
PHI2051 Bioethics and Society 3 quarter credits
PHI2100 Introduction to Logic 6 quarter credits
PHI3200 Ethics in Health Care 6 quarter credits

BIO10001 Human Biology 6 quarter credits
BIO1050 Biology and Society 3 quarter credits
BIO2000 Environmental Health 6 quarter credits
CHM1000 Chemistry for Changing Times 6 quarter credits
CHM1050 Chemistry and the Environment 3 quarter credits
PHY1000 Introduction to Astronomy 6 quarter credits
MAT1050 College Algebra 6 quarter credits
MAT1051 Pre-Calculus 6 quarter credits
MAT20013 Statistical Reasoning 6 quarter credits
MAT20504 Statistical Literacy 3 quarter credits
MAT20515* Discrete Mathematics 6 quarter credits

ECO1050 Microeconomics 6 quarter credits
ECO1051 Macroeconomics 6 quarter credits
HIS1000 Immigrants in the American City 3 quarter credits
HIS3200 History of Health Care in America 3 quarter credits
HIS4100 Critical Aspects of American History 3 quarter credits
PSYC10001 Introduction to Psychology 6 quarter credits
POL1000 The Politics of American Government 6 quarter credits
POL2000 Globalization 6 quarter credits
SOC1000 Introduction to Human Society 6 quarter credits
SOC2000 Cultural Diversity 6 quarter credits
SOC3400 Social Deviance 6 quarter credits

Online Marketing Degree Program | Courses - Capella University

Sophia

Sophia Pathways: An Accelerated, Flexible, Low-Cost Option for Fulfilling Your General Education Credits

Save money and take your Bachelor's general education required courses faster through Sophia Pathways: Capella’s self-paced learning partner. Just like at Capella, Sophia courses are offered online—only you can take them whenever you like, at your own pace, for a fraction of the cost.
Learn more about Sophia Pathways.

Required Courses

MAT2001 Statistical Reasoning OR 6 quarter credits
MAT2002 Statistical Reasoning 6 quarter credits

Additional Program Requirements

BUS1003† Developing Business Thinking 6 quarter credits

Core Courses

42 course quarter credits

BUS3003‡ Developing a Business Perspective OR 6 quarter credits
BUS3007§ Developing a Business Perspective 6 quarter credits
BUS3011 Fundamentals of Management 3 quarter credits
BUS3012 Fundamentals of Leadership 3 quarter credits
BUS3022 Fundamentals of Supply Chain Management 3 quarter credits
BUS3030 Fundamentals of Marketing and Sales 6 quarter credits
BUS3040 Fundamentals of Human Resource Management 6 quarter credits
BUS3050 Fundamentals of Organizational Communication 6 quarter credits
BUS3061 Fundamentals of Accounting 3 quarter credits
BUS3062 Fundamentals of Finance 3 quarter credits

Specialization Courses

48 course quarter credits

BUS4022* E-Marketing 6 quarter credits
BUS4030* Integration and Scope Management 6 quarter credits
BUS4033 Brand Identity and Marketing Communications 6 quarter credits
BUS4036* Marketing Research 6 quarter credits
BUS4801 Ethics and Enterprise 6 quarter credits
BUS4802 Change Management 6 quarter credits

In addition, choose 12 quarter credits from the following courses:

BUS4024* Customer Behavior 6 quarter credits
BUS4025* Sales and Sales Management 6 quarter credits
BUS4026* Services Marketing 6 quarter credits
BUS4027* Public Relations 6 quarter credits
BUS4034* Marketing Strategy 6 quarter credits
BUS4035* Marketing Across Borders 6 quarter credits
BUS4037* Digital Marketing Tools 6 quarter credits

Elective Courses

Choose 39 credits of additional undergraduate courses.

Capstone Courses

Taken during learner's final quarter.

BUS4993 Business Capstone Project 6 quarter credits

*This course has a prerequisite. Contact an enrollment counselor or refer to the course descriptions for more information.

†Learners who are determined to need additional support developing academic and professional writing and reading skills based on academic assessment must take BUS1003 during their first quarter.

‡Learners who have completed BUS1003 are required to take BUS3003.

§Learners who are not required to take BUS1003 are placed in BUS3007.

║Learners who have completed BUS1003 choose 33 quarter credits of additional undergraduate courses.

What Can I Expect?

Each unit consists of readings, discussions, and other activities you will be expected to complete throughout the week. Assignments are due on Sundays, though not every course requires an assignment each week.

In each course, you will receive a detailed scoring guide that describes expectations for every graded assignment.

Grades are based on your participation in weekly reading discussions and completion of assignments. You will also be assessed on your ability to demonstrate an understanding of expected outcomes for your program or specialization. These outcomes are based on the needs and performance standards of your field or discipline.

Learn more about online learning at Capella.

Online Marketing Degree Program | Courses - Capella University

Transfer Credits

There are many ways to reduce tuition costs, including transferring credits which can help save time and money. You can transfer up to 135 credits into this specialization.

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Concentrations

If you have elective courses in your specialization, you may be able to use them to fulfill both your degree and concentration requirements at the same time. However, completing a concentration may extend your total credits beyond the requirements of your degree. Concentrations available for this specialization include:

  • Accounting
  • Business Intelligence
  • Finance
  • Health Care Management
  • Human Resource Management
  • Management Leadership
  • Marketing
  • Project Management

Ready for the Next Step?

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