Self-Designed MBA MBA - Master of Business Administration

Master of Business Administration

An MBA tailored to you

You choose the path. You pick the courses. You build the skills you want to develop. Pave your own career path: our Self-Designed Master of Business Administration (MBA) lets you do just that. Customize your MBA with our self-designed option to master business disciplines such as finance, marketing, strategy, and business analytics. Tailor your elective courses to fit your career goals. Choose from an array of business electives and eligible graduate-level courses in IT, health care, and more. With our self-designed MBA, you can shape your education to serve your unique ambitions.

At a Glance

  • Online
  • FlexPath available
  • 7 Core courses
  • 3 Elective courses
  • Capstone
  • 45 Total credits (12 max transfer)

Classes Start February 8th

Ready to get started? We’re ready for you. Chat with an enrollment counselor or apply now to take the first step on the journey toward your future.

$50 application fee (waived w/promo FALL20).

With FlexPath, you can earn your MBA in 12 months for $11,000.*

*Based on the fastest 10% of students. Your program length and cost will vary by transfer credits, the per-session cost, and how quickly you complete courses. Books, supplies, and other fees apply.

Self-Designed MBA program highlights

Customize to your goals

Experience the flexibility to personalize your MBA to fit your career goals, and explore your interests with an array of elective courses.

Reduce your tuition by $3,000

Enroll in a qualified program and apply for a $3K Capella Progress Reward, a scholarship to help fund your master’s degree.

Apply now »

Influence others with data

Learn how to make data-driven decisions to influence others and shape organizational change.

Personalized leadership coaching

You’ll receive personalized leadership coaching and complete a leadership assessment to develop an individualized plan that helps you focus on skills that support your ability to thrive and inspire.

Showcase your problem-solving skills

Build an ePortfolio based on the real-world solutions that you develop in your coursework.

Gain leadership skills

Throughout your program you’ll grow in your ability to see the big picture, strategize and find solutions, and lead teams.

Cost & learning formats

We know you’re busy—you need a learning experience tailored to your life, not the other way around. That's why Capella offers two 100% competency-based, online learning formats to best fit your needs. Which learning format is right for you? Take our Path Finder Quiz.

A more structured learning format with an active peer community and faculty guidance. We’ll set the schedule, you meet the deadlines. 

  • Based on the quarter system; 1-3 courses per 10-week quarter
  • 1 semester credit = 1.5 quarter credits
  • Weekly assignments and courseroom discussions
  • Pay for what you take, price varies by courseload or term
$805 per credit, 45 total quarter credits, 12 max transfer credits

A self-paced learning format that puts you in control. Take courses at your own speed, and move on to the next course whenever you’re ready.

  • Enroll in one or two courses at a time and complete as many as you want in 12 weeks
  • 2 Capella quarter credits = 1 program point
  • Set your own deadlines, no courseroom discussions
  • Pay a flat tuition fee per session*
$2,750 per 12-week billing session, 23 total program points, 6 max transfer points

*This is only an estimate, using general program pricing. Your price may be higher or lower depending on your specialization, transfer credits, tuition discounts, and (in FlexPath) the speed at which you move through the program. Fees, including application fees and resource kits, are not included in this estimate. The GuidedPath prices show the tuition you would pay if you brought in the average number of transfer credits or the maximum allowed transfer credits. The FlexPath prices show the tuition you would pay if you brought in an average number of transfer credits and you moved at the speed of a typical FlexPath student or as quickly as the fastest FlexPath students (90th percentile). New or recently revised programs base their estimate on comparable programs. Military Tuition Assistance (TA) is not available for FlexPath.

Get the details

Speak with an enrollment counselor to get a personalized cost estimate for what you can expect to pay.

Ways to save

At Capella, we believe your education is an investment in your future. It’s also an investment within your grasp. Your goals are achievable—there are more ways to save than you might think. 

$3K toward your master's

Apply for a $3K Capella Progress Reward, a scholarship to help fund your master’s degree.

Transfer credits

We can accept many transfer credits from regionally accredited schools.

Employer & association discounts

If your employer or organization is a partner with Capella, you may be eligible for a tuition discount.

"With a program like this, I don't have to choose between an education or family, I can have both and be happy doing both.”

Read her story »

Nacole Riccaboni
*Actual Capella student who is compensated for appearing in Capella promotional materials.

Self-Designed MBA sample courses

You’re ready to lead in business. Our online self-designed MBA can give you a solid foundation and the strong leadership skills you need to excel in a competitive business environment.

Show course with description
MBA Leadership

This course covers contemporary models of leadership and examines behaviors and skills of effective leaders. Learners assess their own leadership strengths and how to lead effectively in their work settings. Learners also analyze ways in which leaders use their skills to support innovation, change, and collaboration within organizations. For MBA degree and certificate program learners and non-degree learners only. Must be taken during the first quarter by learners who have been admitted to the MBA degree program. Cannot be fulfilled by transfer or prior learning assessment.

4 quarter credits
Applied Business Analytics

This course introduces learners to business analytics and its role in evidence-based decision making. Learners examine data and analytics techniques that create relevant, actionable, and meaningful information.  For MBA degree and certificate program learners and non-degree learners only.

4 quarter credits
Leading Global and Diverse Cultures

In this course, learners analyze aspects of leading and working in global and diverse environments. Learners gain an understanding of the personal and professional role of leadership in diverse cultures, core strategies used to lead more effectively within those cultures, and their own capacities as global leaders.

4 quarter credits
Digital Marketing

Learners in this course analyze how the internet and social media have transformed marketing strategy in today’s interactive marketplace. Learners explore how companies can extend marketing theories and models to leverage digital marketing tactics such as SEO, lead generation, sales funnels, and social media. Learners also explore how mobile optimization, metrics, and marketing analytics drive strategic business goals and objectives.

4 quarter credits
New Ventures and Entrepreneurship

This course is an introduction to new ventures and entrepreneurship including entrepreneurial feasibility, research, planning, and funding for new venture opportunities. Learners investigate legal structures of entrepreneurial ventures, examine factors that influence the venture selection process, evaluate the feasibility of a venture concept, identify a customer base and market, and consider funding requirements for the business venture.

4 quarter credits

What you’ll learn

Earning your MBA can help prepare you to lead in a dynamic, evolving field as you explore these and other critical areas of focus.

  • Master core business systems and processes
  • Make evidence-based decisions
  • Embrace collaboration
  • Harness the power of diversity
  • Lead with insight
  • Communicate effectively

Faculty & support

You’re never going it alone at Capella. Our dedicated faculty and support teams are waiting to guide, help, and advise you through every step of your educational journey.

Enrollment counselors

These experts will set you up for success. They’ll help you find the right degree and program, and answer all your questions about Capella.

Financial aid counselors

Our financial aid team knows how to run the numbers and help save on tuition.


Powerful databases and resources relevant to your field and dedicated, experienced librarians to help you do the research.

Career center

For this team, it’s more than resumes and interview tips. It’s about thoughtful and strategic career planning—beyond graduation.

Accredited & recognized

Capella University is accredited by the Higher Learning Commission.

Accreditation and recognitions provide the assurance we meet standards for quality of faculty, curriculum, learner services, and fiscal stability. See all of our accreditations and recognitions

Self-Designed career insights

Which Online MBA Program Is Right For You?

Ready to take the next step in your business career? If you’re looking at an online MBA program, here are four specializations to consider.

Is a Self-Designed Online MBA Right For You?

A self-designed online MBA allows students to customize their program to fit specific needs and career goals.

Why Get an MBA?

Four benefits of an MBA and a few of the career choices available to graduates.

MBA professional paths

Here are just some of the career paths to explore with our online MBA.

Related job titles to explore*

  • Marketing manager
  • Product marketing manager
  • Director of marketing
  • Senior financial analyst
  • Business analyst
  • Account manager
  • Director of finance
  • Sales manager/director
  • Human resources manager/director
  • Project manager
  • Vice president of operations
  • C-level officer (CEO, CFO, CLO, COO)

Employment settings to explore

  • Health care organization
  • Bank
  • Financial services organization
  • Manufacturing organization
  • Consulting firm
  • Insurance agency
  • Software publisher
  • College or university
  • Community or technical college

*These are examples intended to serve as a general guide. Some positions may prefer or even require previous experience, licensure, certifications, and/or other designations along with a degree. Because many factors determine what position an individual may attain, Capella cannot guarantee that a graduate will secure any specific job title, a promotion, salary increase, or other career outcome. We encourage you to research requirements for your job target and career goals.

Other programs to explore

Is this program close to what you need, but maybe not a perfect fit? The programs below might be interesting. Check them out to find one that suits your academic and professional goals.

Ready for the next step?

Learning online doesn't mean going it alone. Help is here. From faculty, coaches, advisors, and more. Plus a supportive community of students who are as passionate about their careers as you are about yours.