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Pave your own career path with a Self-Designed Master of Business Administration (MBA) from Capella. This program lets you customize your MBA to focus on business disciplines such as finance, marketing, strategy, and business analytics. Tailor your program to fit your goals. Choose from an array of business courses and eligible graduate-level courses. Your abilities and ambitions are unique—your MBA can be too.
Use the code AUTUMN to waive the $50 application fee.
*Based on the fastest 25% of students. Your program length and cost will vary by transfer credits, the per-session cost, and how quickly you complete courses. Books, supplies, and other fees apply.
This course covers contemporary models of leadership and examines behaviors and skills of effective leaders. Learners assess their own leadership strengths and how to lead effectively in their work settings. Learners also analyze ways in which leaders use their skills to support innovation, change, and collaboration within organizations. For MBA degree and certificate program learners and non-degree learners only. Must be taken during the first quarter by learners who have been admitted to the MBA degree program. Cannot be fulfilled by transfer or credit for prior learning.
|4 quarter credits|
Applied Business Analytics
This course introduces learners to business analytics and its role in evidence-based decision making. Learners examine data and analytics techniques that create relevant, actionable, and meaningful information. For MBA degree and certificate program learners and non-degree learners only.
|4 quarter credits|
Leading Global and Diverse Cultures
In this course, learners analyze aspects of leading and working in global and diverse environments. Learners gain an understanding of the personal and professional role of leadership in diverse cultures, core strategies used to lead more effectively within those cultures, and their own capacities as global leaders.
|4 quarter credits|
Learners in this course analyze how the internet and social media have transformed marketing strategy in today’s interactive marketplace. Learners explore how companies can extend marketing theories and models to leverage digital marketing tactics such as SEO, lead generation, sales funnels, and social media. Learners also explore how mobile optimization, metrics, and marketing analytics drive strategic business goals and objectives.
|4 quarter credits|
New Ventures and Entrepreneurship
This course is an introduction to new ventures and entrepreneurship including entrepreneurial feasibility, research, planning, and funding for new venture opportunities. Learners investigate legal structures of entrepreneurial ventures, examine factors that influence the venture selection process, evaluate the feasibility of a venture concept, identify a customer base and market, and consider funding requirements for the business venture.
|4 quarter credits|
Try FlexPath for yourself
In our FlexPath Trial Course, you will explore online self-paced learning, experience the courseroom and view a sample assessment.
The Self-Designed MBA provides an introduction to foundational business disciplines including leadership, accounting, finance, marketing, operations, strategy, and business analytics. In this specialization, you can incorporate courses in a variety of disciplines to meet your unique interests and career goals.
On successful completion of this program, you should be able to:
Review the Capella career exploration guide to learn more about this program and career paths to explore.
Program eligible for Workplace Integrated Learning
Use your experience: bring your real-world projects into the courseroom to complete assignments and apply what you’ve learned in your field.
The total cost of your degree will depend on your learning format, academic performance and other factors. See FlexPath and GuidedPath cost information below.
A self-paced learning format that puts you in control. Take courses at your own speed and move on to the next course whenever you’re ready.
$2,825 per 12-week billing session, 23 total program points, 6 max transfer points
A structured learning format with an active peer community and faculty guidance. We’ll set the schedule, you meet the deadlines.
$815 per credit, 45 total quarter credits, 12 max transfer credits
* This is only an estimate, using general program pricing. Your price may be higher or lower depending on your specialization, transfer credits, tuition discounts, and (in FlexPath) the speed at which you move through the program. Fees, including application fees and resource kits, are not included in this estimate. The GuidedPath prices show the tuition you would pay if you brought in the average number of transfer credits or the maximum allowed transfer credits. The FlexPath prices show the tuition you would pay if you brought in an average number of transfer credits and you moved at the speed of a typical FlexPath student or as quickly as the fastest FlexPath students (75th percentile). New or recently revised programs base their estimate on comparable programs. Military Tuition Assistance (TA) is not available for FlexPath.
Questions about cost?
Contact an enrollment counselor.
*Alumni Outcomes Survey, 2021–2022
Applicants to the Self-Designed MBA program must provide the following information for admission:
GRE and GMAT are not required for admission.
FlexPath admission requirements
Applicants for our FlexPath Self-Paced Learning option must also meet the following criteria:
Step into FlexPath is an option for those who don’t qualify for FlexPath. Start a program in our GuidedPath learning format, and then transition into FlexPath upon successful completion of one course, at a 2.8 GPA or higher.
International student requirements
If you completed your most recent academic coursework, degree, or credential at an institution outside the United States, regardless of your citizenship or where you currently live, you are considered an international applicant.
In addition to the above admission requirements, you will need to submit these materials:
Learn more about international student admissions.
Our programs are designed to meet the unique needs of a master’s student. We’ve structured the experience in manageable pieces to help you earn your degree with support from faculty, staff and online resources.
Your education can help you reach your professional and personal goals. While Capella cannot guarantee that a graduate will secure any specific career outcome, such as a job title, promotion, or salary increase, we encourage you to explore potential jobs and employment settings. Here are some ideas and examples for a graduate with a Self-Designed MBA.
Job titles to explore
Potential employment settings to explore
*These are examples intended to serve as a general guide. Some positions may prefer or even require previous experience, licensure, certifications, and/or other designations along with a degree. Because many factors determine what position an individual may attain, Capella cannot guarantee that a graduate will secure any specific job title, a promotion, salary increase, or other career outcome. We encourage you to research requirements for your job target and career goals.
Expand your perspective on academic and career topics with articles and resources from Capella University.
Customize your MBA to focus on business disciplines including finance, marketing, strategy, and business analytics.
There's so many things that make FlexPath unique. Learn more about what you can expect to see as a FlexPath student.