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Marketing Specialization Master of Business Administration

School of Business and Technology

Overview

Meet the diverse set of marketing challenges present in today's competitive business environment, from understanding the evolving needs of the consumer, to managing sales, to overseeing international marketing operations. This online Master's program in Marketing helps enhance your skills in marketing-focused areas such as consumer behavior, market research, product design and development and customer relationship management.

To help you build a solid foundation of business knowledge and high level skills, our online MBA program offers:

  • Integrated business disciplines to prepare you to excel in a cross-functional business environment
  • Simulation and a personalized capstone project that allows you to blend knowledge gained throughout the program and apply it to a project meaningful to your career
  • MBA Central, your gateway to program news and resources, current business information, events, networking and exchanges with experts, faculty and peers
  • Mobile access supports learning that fits into your busy lifestyle

Earn a Certificate as you work toward your MBA

Students in Capella’s MBA program with a specialization in Marketing can apply for a graduate certificate in Business Management, an additional benefit that can help you go further in your career.

Once you’ve been admitted to the certificate program, you will be eligible to take MBA courses that can be applied toward this marketable credential. You can complete the courses to earn the graduate certificate in as few as 8 months, all while you progress through your MBA program.

Earn Credit for What You Already Know

Your previous learning, work experience, and industry certifications may help you earn your degree in less time. To learn more, contact an enrollment counselor or visit our Prior Learning Assessment page.

Degree Outcomes

With your Master's in Marketing from Capella, you'll learn to evaluate consumer behavior, as well as the challenges and opportunities in global marketing. You'll also learn how to conduct and apply marketing research to enhance decision-making, and develop comprehensive strategic marketing planning.

Career Outcomes

Common jobs with an online program in marketing include advertising/promotions manager, brand manager, business/marketing analyst, corporate communication writer/editor, creative director, e-marketing/web marketing manager, marketing manager/director, media planner, public relations manager or sales manager/director. Potential workplaces include advertising agency, bank or financial firm, corporation, government, public relations firm or retail organization.

Detailed Program Information

Get all the details about cost, courses, requirements, and more.

Download the GuidedPath Specialization Guide »

Classes Start October 9th

Ready to get started? We’re ready for you. Chat with an enrollment counselor or apply now to take the first step on the journey toward your future. 

Admission Requirements »  | $50 Application Fee

Cost & Learning Format

Online education isn’t one size fits all. We know you’re busy—you need a learning experience tailored to your life, not the other way around. Capella has learning and tuition formats to suit you, however you learn. 

Our online-learning format that guides you along. You pay per credit; we set the deadlines. 

  • Based on the quarter system; 2 courses per 12 week quarter
  • 1 semester credit = 1.5 quarter credits
  • Weekly assignments and courseroom discussions
  • Pay for what you take, price varies by courseload or term
$780 per credit, 48 total quarter credits, 12 max transfer credits

Get the Details

Speak with an enrollment counselor to get a personalized cost estimate for what you can expect to pay.

Ways to Save

At Capella, we believe your education is an investment in your future. It’s also an investment within your grasp. Your goals are achievable–there are more ways to save than you might think. 

Transfer Credits

We can accept many transfer credits from regionally accredited schools. 

Learn about Transfer Credits »

Prior Learning Assessment

Earn credits by demonstrating your knowledge and/or industry certifications through our Prior Learning Assessment (PLA) process.

Learn about PLA »

Scholarships for New Students

Capella scholarships, available for qualifying students, aren’t need-based and never have to be repaid. 

View Capella Scholarships »

Faculty & Support

You’re never going it alone at Capella. Our dedicated faculty and support teams are waiting to guide, help, and advise you through every step of your educational journey.

Enrollment Counselors

These folks are superstars. We hear it from our students (and grads). They’re here to help find a program fit and set you up for success.  

Financial Aid Counselors

First they listen. Then they act—for you. Running the numbers, exploring ways to save, and making the financing of your education simpler.

Coaches

From enrollment to graduation, coaches help you stay on track. They know your program, answer questions, and cheer you on.

Faculty

Our distinguished faculty holds top credentials in their fields. They’re here to teach the knowledge and skills you’ll need, now. 

Ready for the Next Step?

Learning online doesn't mean going it alone. Help is here. From faculty, coaches, advisors, and more. Plus a supportive community of students who are as passionate about their careers as you are about yours.