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Meet the diverse set of marketing challenges present in today's competitive business environment, from understanding the evolving needs of the consumer, to managing sales, to overseeing international marketing operations. This online Master's program in Marketing helps enhance your skills in marketing-focused areas such as consumer behavior, market research, product design and development and customer relationship management.

To help you build a solid foundation of business knowledge and high level skills, our online MBA program offers:

  • Integrated business disciplines to prepare you to excel in a cross-functional business environment
  • Simulation and a personalized capstone project that allows you to blend knowledge gained throughout the program and apply it to a project meaningful to your career
  • MBA Central, your gateway to program news and resources, current business information, events, networking and exchanges with experts, faculty and peers
  • Mobile access supports learning that fits into your busy lifestyle

To learn more about this program, request more information and we will match you with an enrollment counselor who specializes in your area of study.

Capella and The Wall Street Journal: A collaboration that works for you

Capella University has teamed with The Wall Street Journal (WSJ) to offer business students full digital access* to the most timely, relevant business news, enhancing your academic experience and giving you a competitive edge in your career.

The annual Capella Business Leader Award, sponsored by WSJ, helps inspire our students to reach their potential. Each year, three eligible business students are recognized as business leaders and given the opportunity to visit Wall Street, the epicenter of U.S. business. The 2016 award recipients will travel to New York City to visit WSJ headquarters, meet with Dow Jones Talent Development leaders, and much more.

*To be eligible for full digital access to, students must have successfully completed their first course and be currently enrolled.

Earn a Certificate as you work toward your MBA

Students in Capella’s MBA program with a specialization in Marketing can apply for a graduate certificate in Business Management, an additional benefit that can help you go further in your career.

Once you’ve been admitted to the certificate program, you will be eligible to take MBA courses that can be applied toward this marketable credential. You can complete the courses to earn the graduate certificate in as few as 8 months, all while you progress through your MBA program.

Email an enrollment counselor to learn more about requirement to apply for this great opportunity to earn a graduate certificate.

Degree Outcomes

With your Master's in Marketing from Capella, you'll learn to evaluate consumer behavior, as well as the challenges and opportunities in global marketing. You'll also learn how to conduct and apply marketing research to enhance decision-making, and develop comprehensive strategic marketing planning. Discover specifically what you'll learn — and how you can apply it.

View full learning and career outcomes report for this program at

People with Master's degrees in business from Capella earn an average of $28,000 more per year than people who only hold a Bachelor's degree.

GE Salary Project Update

Career Outcomes

Common jobs with an online program in marketing include advertising/promotions manager, brand manager, business/marketing analyst, corporate communication writer/editor, creative director, e-marketing/web marketing manager, marketing manager/director, media planner, public relations manager or sales manager/director. Potential workplaces include advertising agency, bank or financial firm, corporation, government, public relations firm or retail organization.

Earn Credit for What You Already Know

Your previous learning, work experience, and industry certifications may help you earn your degree in less time. To learn more, contact an enrollment counselor or visit our competency-based Prior Learning Assessment.