Marketing
Bachelor of Science in Business

Innovative marketing professionals shape the future of consumer experiences. Our online BS in Business, Marketing degree helps prepare you to develop marketing plans and create distinctive brands that win in the marketplace. You’ll focus on core knowledge and skills in market research, brand identity, marketing communications, business ethics, and sales and marketing channel management. Build your future in marketing with the tools provided in our career-focused curriculum.

Aligned to industry standards

Our faculty partner with employers and the Capella School of Business, Technology and Health Care Administration Advisory Board (SoBTH) to design programs that align to industry standards.

No-cost general education courses

Take self-paced online courses from our affiliate, Sophia Learning, to help fulfill your gen ed requirements – it’s on us. Need credits for admission? Ask about our Sophia Admissions Pathway for your BS in Business, Marketing program.

Expert support staff

Personalized support from day one – enrollment counselors guide you through your application, and financial aid advisors, academic coaches, faculty and career coaches are available for every step after.

Classes start August 4

Apply today with no application fee.

At a glance

Online
8–14 General education courses
10 Core courses
8 Specialization courses
7–13 Elective courses
1 Capstone
180 Total quarter credits
135 Max transfer credits

Reduce your tuition up to $15,000

Enroll in a qualified program and apply for a $15K Capella Progress Reward scholarship to help fund your bachelor's degree.

See the details

Explore marketing courses

This degree requires a total of 180 program credits in GuidedPath
You’ll need to complete 8–14 general education courses, 10 core courses, eight specialization courses, 7–13 elective courses and one capstone

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BUS4022 E-Marketing 6 quarter credits Learners examine the integrated and interrelated factors involved in e-marketing, including sourcing and sales. Throughout the course, learners gain an understanding of how to most effectively use e-marketing and e-business approaches to manage strategy, operations, supply chains, logistics, online customer profiling, and the sales cycle. Building on this knowledge, learners prepare a sourcing, marketing, and sales plan for an enterprise. Prerequisite BUS2030 or BUS3030 6 quarter credits

BUS4024 Customer Behavior 6 quarter credits Learners demonstrate their knowledge of ways customers acquire, use, and dispose of goods and services. Learners analyze the buyer behavior of individual consumers and evaluate the influence demographics and culture have on buyer behavior. Learners also assess the managerial application of consumer behavior concepts, including current issues associated with ethics, regulation, and the role of technology. Prerequisite(s): BUS2030 or BUS3030 6 quarter credits

BUS4030 Marketing Distribution Channel Management 6 quarter credits Learners develop and apply an understanding of how to create, manage, and optimize marketing distribution channels as an integrated process. Learners examine traditional and digital marketing distribution channels to gain knowledge of their strategic and operational functions within an organization. In addition, learners evaluate the importance of an optimized distribution channel to the success of a product or service, as well as prepare and present a distribution channel management plan for a product or service offering. Prerequisite BUS2030 or BUS3030 6 quarter credits

BUS4033 Brand Identity and Marketing Communications 6 quarter credits Learners explore multiple forms of marketing communications media and messages, including word-of-mouth marketing and the Internet. Learners consider the communication-saturated nature of the marketplace and its practical significance in focusing brand identity and selecting marketing communications. Prerequisite BUS2030 or BUS3030 6 quarter credits

BUS4036 Marketing Research 6 quarter credits Learners evaluate marketing research and examine the tools and techniques used to conduct real-world marketing research applicable to a variety of business situations. Learners analyze a potential market, conduct marketing research using both primary and secondary data, and interpret the results. Learners also explore ways to apply marketing research results to managerial decision making and identify prominent marketing research trends, such as the increased use of the Internet and other forms of technology. Prerequisite BUS2030 or BUS3030 6 quarter credits

What you’ll learn

This specialization helps you gain fundamental business knowledge with an emphasis on marketing research, sales and marketing, channel management processes, brand identity, marketing communications, change management and business ethics. Students can choose to focus on the fundamentals of sales and marketing – or broaden their study with a stronger emphasis on marketing strategy, international marketing, customer behavior, services marketing or public relations. The curriculum is designed to equip students with core marketing knowledge in addition to the management, interpersonal and professional thinking skills needed to increase organizational effectiveness.

On successful completion of this program, you should be able to:

Execute an effective integrated marketing communications program
Strategically plan for domestic and global markets
Apply marketing research concepts into organization situations
Assess customer pricing in order to provide perceived value
Sustain a competitive advantage utilizing technology
Perform professionally within the field of marketing
Lead the creation of products and services to fulfill customer needs
Execute distribution plans to deliver customer products and services

Bridge to Bachelor’s in Business

Gain skills with no-cost courses that apply toward a bachelor’s degree in business.

How much does the BS in Business cost?

The total cost of your degree will depend on academic performance, transfer credits, scholarships and other factors. See GuidedPath cost information below.

A structured learning format with an active peer community and faculty guidance. We’ll set the schedule, you meet the deadlines.

Based on the quarter system; 1–3 courses per 10-week quarter
1 semester credit = 1.5 quarter credits
Weekly assignments and courseroom discussions
Pay for what you take, price varies by courseload or quarter

Learn more about the resource kit »

$375 per 1000-2000 level credit $415 per 3000-4000 level credit
$150 resource kit
180 total quarter credits
135 max transfer credits

$18,675 MAX TRANSFER CREDITS 21 months

$42,815 AVERAGE TRANSFER CREDITS 48 months

$71,475 NO TRANSFER CREDITS 81 months

*This is only an estimate, effective July 7, 2025, and is subject to change.

Capella is committed to transparency in tuition and pricing. You will be responsible for costs in addition to tuition, which may include your resource kit, travel expenses and practicum costs.

Your tuition amount will vary depending on your unique circumstances such as your program specialization, transfer credits and any applicable tuition discounts. Books, course materials, supplies, equipment and other expenses are not included. Tuition estimates shown for the GuidedPath learning format depend on the number of credits accepted for transfer.

New or recently revised program estimates are based on comparable programs. Review program-specific fee amounts in our University Catalog.

Get the details

Find out more about financing and payment options to help you complete your program. Federal aid also is available to help manage the costs of higher education.

Connect with an enrollment counselor to further discuss the cost of the program and explore your eligibility for scholarships and discounts.

Are there scholarships available for bachelor’s degrees?

Your education is an investment in your future. There are more ways to save than you might think.

Transfer credits

At Capella, you may be able to transfer previous college credit to cover up to 75% of select bachelor’s degrees, saving you significant time and money.

Gen ed courses included

Complete no-cost online courses through our affiliate, Sophia, and apply your courses toward your degree at Capella. Completed courses can be applied toward a Capella bachelor’s degree, potentially saving you time and money.

Credit for prior learning

Earn credit for knowledge you’ve gained through professional experiences, training and industry certifications with our Credit for Prior Learning.

Capella University is accredited by the Higher Learning Commission

Accreditation and recognitions provide evidence that we meet standards for quality of faculty, curriculum, learner services, and fiscal stability.

See all our accreditations and recognitions.

What are the BS in Marketing admission requirements?

Applicants to the BS in Business, Marketing program must provide the following information for admission:

Admission application – no application fee required
High school diploma or equivalent
A transcript of any reported GED
4.5 credits eligible for transfer. See Sophia Admissions Pathways as an option to obtain credits.
Applicants under age 24, as well as those over age 24 who have no transfer credits, may be required to submit a high school transcript verifying graduation
A valid, government-issued form of photo identification

SAT and ACT are not required for admission.

International student requirements

If you live outside the U.S. or aren’t a U.S. citizen, you may be considered an international student.

To meet the requirements for Capella admission, you must:

Earn the minimum score on an acceptable test for proof of English proficiency
Attend an internationally recognized institution
Provide transcripts for evaluation

Learn more about international student admissions.

What support does Capella offer online students?

Our programs are designed to meet the unique needs of a bachelor’s student. We’ve structured the experience in manageable pieces to help you earn your degree with support from faculty, staff and online resources.

Faculty

Our courses are taught by distinguished faculty members who hold top credentials and have hands-on expertise in their fields.

Enrollment counselors

Our enrollment counselors will set you up for success. They’ll help you find the right degree and program and answer all your questions about Capella. They can also help you with the admissions process.

Academic coaches

Once you enroll, these specialists can help tailor a program to your goals and experiences and help you stay on track to meet program requirements.

Faculty spotlight

Rebecca Snarski, PhD

Professor, MBA, BSBA | Course Lead | Delta Mu Delta Advisor

What can you do with a BS in Business Marketing degree?

Your education can help you reach your professional and personal goals. While Capella cannot guarantee that a graduate will secure any specific career outcome, such as a job title, promotion or salary increase, we encourage you to explore potential jobs and employment settings. Here are some ideas and examples for a graduate with a Bachelor of Science in Business, Marketing.

Job titles to explore*

Brand manager
Communications specialist
Digital marketing manager
Digital marketing specialist
Field marketing manager
Marketing analyst
Marketing assistant
Marketing associate
Marketing communications specialist
Marketing product manager
Marketing specialist
Product marketing manager
Social media coordinator
Social media specialist

Employment settings to explore*

Advertising agencies
Colleges, universities and professional schools
Commercial banking
Insurance agencies and brokerages
Miscellaneous retailers
Telecommunications
Television broadcasting stations

*These are examples intended to serve as a general guide. Some positions may prefer or even require previous experience, licensure, certifications, and/or other designations along with a degree. Because many factors determine what position an individual may attain, Capella cannot guarantee that a graduate will secure any specific job title, a promotion, salary increase, or other career outcome. We encourage you to research requirements for your job target and career goals.

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