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Marketing
Bachelor of Science in Business

Innovative marketing professionals shape the future of consumer experiences. Our online BS in Business, Marketing degree helps prepare you to develop marketing plans and create distinctive brands that win in the marketplace. You’ll focus on core knowledge and skills in market research, brand identity, marketing communications, business ethics, and sales and marketing channel management. Build your future in marketing with the tools provided in our career-focused curriculum.

Aligned to industry standards

Our faculty partner with employers and the Capella School of Business, Technology and Health Care Administration Advisory Board (SoBTH) to design programs that align to industry standards. 

No-cost general education courses

Take self-paced online courses from our affiliate, Sophia Learning, to help fulfill your gen ed requirements – it’s on us. Need credits for admission? Ask about our Sophia Admissions Pathway for your BS in Business, Marketing program.

Expert support staff

Personalized support from day one – enrollment counselors guide you through your application, and financial aid advisors, academic coaches, faculty and career coaches are available for every step after.

Classes start August 4

Apply today with no application fee.

At a glance

  • Online
  • 8–14 General education courses
  • 10 Core courses
  • 8 Specialization courses
  • 7–13 Elective courses
  • 1 Capstone
  • 180 Total quarter credits
  • 135 Max transfer credits

Reduce your tuition up to $15,000

Enroll in a qualified program and apply for a $15K Capella Progress Reward scholarship to help fund your bachelor's degree.

What can you do with a BS in Business Marketing degree?

Your education can help you reach your professional and personal goals. While Capella cannot guarantee that a graduate will secure any specific career outcome, such as a job title, promotion or salary increase, we encourage you to explore potential jobs and employment settings. Here are some ideas and examples for a graduate with a Bachelor of Science in Business, Marketing.

Job titles to explore*

  • Brand manager
  • Communications specialist
  • Digital marketing manager
  • Digital marketing specialist
  • Field marketing manager
  • Marketing analyst
  • Marketing assistant
  • Marketing associate
  • Marketing communications specialist
  • Marketing product manager
  • Marketing specialist
  • Product marketing manager
  • Social media coordinator
  • Social media specialist

Employment settings to explore*

  • Advertising agencies
  • Colleges, universities and professional schools
  • Commercial banking
  • Insurance agencies and brokerages
  • Miscellaneous retailers
  • Telecommunications
  • Television broadcasting stations

*These are examples intended to serve as a general guide. Some positions may prefer or even require previous experience, licensure, certifications, and/or other designations along with a degree. Because many factors determine what position an individual may attain, Capella cannot guarantee that a graduate will secure any specific job title, a promotion, salary increase, or other career outcome. We encourage you to research requirements for your job target and career goals.

Articles and resources

Expand your perspective on academic and career topics with articles and resources from Capella University.

7 time management tips for adult students

If you’re a working adult pursuing an online degree, you know the feeling of being pressed for time.

What employers mean by "good communication skills"

You see some form of this requirement listed in just about every job posting.

Business Guide

You deserve an education that fits the way you live today. Take your career and personal goals to the next level with a degree from Capella.