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Marketing
Bachelor of Science in Business
A winning marketing strategy is a must-have in today’s business world. Capella University's online bachelor’s in business, marketing degree helps you learn to develop and deploy strategic marketing plans based on solid research and proven sales tactics. If you’re interested in gaining foundational business skills for a career in marketing, this degree is for you.
In our online marketing degree program, you’ll build core business knowledge and dive into areas like marketing research, sales, channel management processes, brand identity, communications, change management and business ethics.
Classes start October 9
Use the code MSFALL to waive the $50 application fee.
At a glance
- Online
- 8–14 General education courses
- 10 Core courses
- 8 Specialization courses
- 7–13 Elective courses
- 1 Capstone
- 180 Total quarter credits
- 135 Max transfer credits
Reduce your tuition by $15,000
Enroll in a qualified program and apply for a $15K Capella Progress Reward, a scholarship to help fund your bachelor’s degree.
Explore marketing courses
- This degree requires a total of 180 program credits in GuidedPath
- You’ll need to complete 8–14 general education courses, 10 core courses, eight specialization courses, 7–13 elective courses and one capstone
| BUS4022 * |
E-Marketing
Learners in this course examine the integrated and interrelated factors involved in e-marketing, including sourcing and sales. Throughout the course, learners gain an understanding of how to most effectively use e-marketing and e-business approaches to manage strategy, operations, supply chains, logistics, online customer profiling, and the sales cycle. Building on this knowledge, learners prepare a sourcing, marketing, and sales plan for an enterprise. Prerequisite(s): BUS3030. |
6 quarter credits |
|---|---|---|
| BUS4030 * |
Marketing Distribution Channel Management
In this course, learners develop and apply an understanding of how to create, manage, and optimize marketing distribution channels as an integrated process. Learners examine traditional and digital marketing distribution channels to gain knowledge of their strategic and operational functions within an organization. In addition, learners evaluate the importance of an optimized distribution channel to the success of a product or service, as well as prepare and present a distribution channel management plan for a product or service offering. Prerequisite(s): BUS3030. |
6 quarter credits |
| BUS4033 * |
Brand Identity and Marketing Communications
Learners in this course explore multiple forms of marketing communications media and messages, including word-of-mouth marketing and the Internet. Learners consider the communication-saturated nature of the marketplace and its practical significance in focusing brand identity and selecting marketing communications. Prerequisite(s): BUS3030. |
6 quarter credits |
| BUS4036 * |
Marketing Research
In this course, learners evaluate marketing research and examine the tools and techniques used to conduct real-world marketing research applicable to a variety of business situations. Learners analyze a potential market, conduct marketing research using both primary and secondary data, and interpret the results. Learners also explore ways to apply marketing research results to managerial decision making and identify prominent marketing research trends, such as the increased use of the Internet and other forms of technology. Prerequisite(s): BUS3030. |
6 quarter credits |
| BUS4024 * |
Customer Behavior
Learners in this course demonstrate their knowledge of ways customers acquire, consume, and dispose of products and services. Learners analyze the buyer behavior of individual consumers, businesses, and governments and evaluate the influence demographics, popular culture, and subcultures have on buyer behavior. Learners also assess the managerial application of consumer behavior concepts, including current issues associated with ethics, law, and regulation. Prerequisite(s): BUS3030. |
6 quarter credits |
*Course has prerequisite(s). See catalog for details.
What you’ll learn
This specialization helps you gain fundamental business knowledge with an emphasis on marketing research, sales and marketing, channel management processes, brand identity, marketing communications, change management and business ethics. Students can choose to focus on the fundamentals of sales and marketing – or broaden their study with a stronger emphasis on marketing strategy, international marketing, customer behavior, services marketing or public relations. The curriculum is designed to equip students with core marketing knowledge in addition to the management, interpersonal and professional thinking skills needed to increase organizational effectiveness.
On successful completion of this program, you should be able to:
- Execute an effective integrated marketing communications program
- Strategically plan for domestic and global markets
- Apply marketing research concepts into organization situations
- Assess customer pricing in order to provide perceived value
- Sustain a competitive advantage utilizing technology
- Perform professionally within the field of marketing
- Lead the creation of products and services to fulfill customer needs
- Execute distribution plans to deliver customer products and services
Review the Capella career exploration guide to learn more about this program and career paths to explore.
Faculty spotlight
Robert W. Bigelow, BA, JD, PHD
Academic Program Director, MBA, MSHRM, BSBA
How much does the BS in Business cost?
The total cost of your degree will depend on academic performance, transfer credits, scholarships and other factors. See GuidedPath cost information below.
A structured learning format with an active peer community and faculty guidance. We’ll set the schedule, you meet the deadlines.
- Based on the quarter system; 1–3 courses per 10-week quarter
- 1 semester credit = 1.5 quarter credits
- Weekly assignments and courseroom discussions
- Pay for what you take, price varies by courseload or quarter
$18,675
MAX TRANSFER CREDITS
$43,770
AVERAGE TRANSFER CREDITS
$365 per 1000-2000 level credit $415 per 3000-4000 level credit, $150 resource kit fee, 180 total quarter credits, 135 max transfer credits
*This is only an estimate, effective July 10, 2023, and is subject to change. Your price will vary depending on your specialization, transfer credits, and tuition discounts. Books, supplies, and other fees are not included in this estimate. GuidedPath prices show the tuition you would pay if you brought in an average number of transfer credits or the maximum allowed transfer credits. New or recently revised program estimates are based on comparable programs.
Capella is committed to transparency in its tuition and pricing. In addition to tuition, you will be responsible for additional costs, which may include an application fee, travel expenses, and practicum costs. A resource kit fee of $50-$200, charged quarterly or per billing session, covers the cost of required books, software, and other course materials. Click here to review program-specific fee amounts in our University Catalog.
Find out more about financing and payment options to help you complete your program. Federal aid also is available to help manage the costs of higher education. Learn more about financing your education.
Get the details
Connect with an enrollment counselor to further discuss the cost of the program and explore your eligibility for scholarships and discounts.
*Alumni Outcomes Survey, 2021–2022
“I’ve always struggled with confidence, and this degree has helped me overcome that. I now allow myself to celebrate what I know and take the time to fully understand what I don’t. It’s taught me that I’m allowed to pause, critically think, and then answer with confidence.”
Sara Strickland* – BS Business, Marketing
*Actual Capella graduate who agreed to appear in promotional materials.
Are there scholarships available for bachelor’s degrees?
Your education is an investment in your future. There are more ways to save than you might think.
Capella University is accredited by the Higher Learning Commission
Accreditation and recognitions provide evidence that we meet standards for quality of faculty, curriculum, learner services, and fiscal stability.
See all our accreditations and recognitions.
What are the BS in Marketing admission requirements?
Applicants to the BS in Business, Marketing program must provide the following information for admission:
- High school diploma or equivalent
- Transcript of any reported GED
- A $50 nonrefundable application fee, required at the time of application, to cover transcript requests, transcript evaluation, and other administrative costs
- You must be at least 24 years old. This requirement may be waived for:
- Military applicants and veterans
- Applicants with 24 or more quarter credits of prior college or university coursework (transferable college coursework and/or credentials that map to preapproved Credit for Prior Learning opportunities may be considered toward the 24-credit minimum equivalency total)
- Applicants who do not have any credits eligible for transfer must successfully complete a university-approved reading and writing assessment; by evaluating your skills prior to your first course, Capella can more effectively provide resources to prepare you for a successful learning experience
- A valid, government-issued form of photo identification
SAT and ACT are not required for admission.
International student requirements
If you live outside the U.S. or aren’t a U.S. citizen, you may be considered an international student.
To meet the requirements for Capella admission, you must:
- Earn the minimum score on an acceptable test for proof of English proficiency
- Attend an internationally recognized institution
- Provide transcripts for evaluation
Learn more about international student admissions.
What support does Capella offer online students?
Our programs are designed to meet the unique needs of a bachelor’s student. We’ve structured the experience in manageable pieces to help you earn your degree with support from faculty, staff and online resources.
What can you do with a BS in Business Marketing degree?
Your education can help you reach your professional and personal goals. While Capella cannot guarantee that a graduate will secure any specific career outcome, such as a job title, promotion or salary increase, we encourage you to explore potential jobs and employment settings. Here are some ideas and examples for a graduate with a Bachelor of Science in Business, Marketing.
Job titles to explore
- Marketing/sales assistant
- Marketing/sales coordinator
- Marketing manager
- Sales manager
- Marketing specialist
- Marketing associate
- Account manager
- Product marketing manager
- Marketing analyst
- Communications specialist
- Sales representative
- Digital marketing manager
Employment settings to explore
- Retail organization
- Corporation
- Advertising agency
- Market research firm
- Financial service company
- Bank
- Technology company
- Manufacturer
- Insurance agency
- Healthcare organization
- Nonprofit organization
- Government – local, state, federal
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