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$50 application fee (waived w/promo Fall19)
Learn what it takes to strategically plan and execute campaigns for domestic and global markets.
Discover how to apply marketing research concepts to organizational strategies.
Find out what your customers really want to lead the creation of desired products and services.
Enhance your ability to perform professionally in a variety of business situations.
Learn viable strategies to develop and execute integrated marketing
Sustain a competitive advantage through relevant and useful technology solutions.
Our program offers additional benefits you might be interested in.
Concentrate your studies in areas like accounting, finance, health care management, leadership, marketing, and project management.
We partner with employers, key professional organizations, and an external advisory council to design programs that align with industry standards.
We’ve teamed with The Wall Street Journal to give business students full digital access to timely, relevant business news.
We know you’re busy—you need a learning experience tailored to your
life, not the other way around. That's why Capella offers two 100%
competency-based, online learning formats to best fit your needs.
Which learning format is right for you? Take our Path Finder Quiz.
A more structured learning format with an active peer community and
faculty guidance. We’ll set the schedule, you meet the
*This is only an estimate, using general program pricing, and
it does not include fees (including application and resource kit fees).
Your price may be higher or lower depending on your
specialization, transfer credits, and tuition discounts. If transfer
credits are allowed in this offering, the prices above show what you
would pay if you brought in the average number of transfer credits
and the price if you brought in the maximum allowed transfer credits.
Speak with an enrollment counselor to get a personalized cost estimate for what you can expect to pay.
At Capella, we believe your education is an investment in your future. It’s also an investment within your grasp. Your goals are achievable—there are more ways to save than you might think.
In Capella’s bachelor’s in business, marketing program, you’ll focus
on sales and marketing fundamentals or broaden your study to emphasize
marketing strategy, international marketing, customer behavior,
services marketing, or public relations.
Learners in this course examine the integrated and interrelated
factors involved in e-marketing, including sourcing and sales.
Throughout the course, learners gain an understanding of how to most
effectively use e-marketing and e-business approaches to manage
strategy, operations, supply chains, logistics, online customer
profiling, and the sales cycle. Building on this knowledge, learners
prepare a sourcing, marketing, and sales plan for an enterprise.
|6 quarter credits|
Marketing Distribution Channel Management
In this course, learners develop and apply an understanding of how to
create, manage, and optimize marketing distribution channels as an
integrated process. Learners examine traditional and digital marketing
distribution channels to gain knowledge of their strategic and
operational functions within an organization. In addition, learners
evaluate the importance of an optimized distribution channel to the
success of a product or service, as well as prepare and present a
distribution channel management plan for a product or service
|6 quarter credits|
Brand Identity and Marketing Communications
Learners in this course explore multiple forms of marketing
communications media and messages, including word-of-mouth marketing
and the Internet. Learners consider the communication-saturated nature
of the marketplace and its practical significance in focusing brand
identity and selecting marketing communications.
|6 quarter credits|
In this course, learners evaluate marketing research and examine the
tools and techniques used to conduct real-world marketing research
applicable to a variety of business situations. Learners analyze a
potential market, conduct marketing research using both primary and
secondary data, and interpret the results. Learners also explore ways
to apply marketing research results to managerial decision making and
identify prominent marketing research trends, such as the increased
use of the Internet and other forms of technology.
|6 quarter credits|
Learners in this course demonstrate their knowledge of ways customers
acquire, consume, and dispose of products and services. Learners
analyze the buyer behavior of individual consumers, businesses, and
governments and evaluate the influence demographics, popular culture,
and subcultures have on buyer behavior. Learners also assess the
managerial application of consumer behavior concepts, including
current issues associated with ethics, law, and regulation.
|6 quarter credits|
Concentrations let you hone in on your specific area of interest that
can get you even closer to your exact career goals. The concentrations
you earn will be included on your transcript.
These experts will set you up for success. They’ll help you find the right degree and program, and answer all your questions about Capella.
Advisors know the details of your program. Got questions about courses? Instructors? Resources? Advisors have answers.
Our courses are taught by distinguished faculty members who hold top credentials and have hands-on expertise in their fields. They know what you need to know today.
For this team, it's more than resumes and interview tips. It's about thoughtful and strategic career planning—beyond graduation.
Here are just some of the career options you could explore with our
online marketing degree.
*These are examples intended to serve as a general guide. Some
positions may prefer or even require previous experience, licensure,
certifications, and/or other designations along with a degree. Because
many factors determine what position an individual may attain, Capella
cannot guarantee that a graduate will secure any specific job title, a
promotion, salary increase, or other career outcome. We encourage you
to research requirements for your job target and career goals.
While the marketing field offers a variety of career paths and focus areas, some of the more common paths include:
Assist in the creation of ads in print, audio, and digital/online formats to help promote various products or services for a company.
Job titles to explore may include working as a communications specialist, product marketing manager, or digital marketing manager for an advertising agency or marketing firm.
Connect companies with various media outlets for coverage on print, radio, and television as dictated by the client or marketing manager.
Job titles to explore may include working as an account manager, product marketing manager, or digital marking manager for an advertising agency or marketing firm.
Support in the creation and placement of content on the web and various social media platforms.
Job titles to explore may include working as a communications specialist, marketing specialist, digital marketing manager, or account manager for an advertising agency or marketing firm.
Research and analyze various demographics or other data as directed to meet a marketing or business objective that helps drive strategy and taps into consumer insights.
Job titles to explore may include working as a marketing analyst, account manager, or marketing manager for an advertising agency or marketing firm.
Multiple factors, including prior experience, geography, and degree field, affect career outcomes, and Capella does not guarantee a job, promotion, salary increase, or other career growth.
Is this program close to what you need, but maybe not a perfect fit?
The programs below might be interesting. Check them out to find one
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