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Requirements » | $50 Application Fee (waived
Learn what it takes to strategically plan and execute campaigns for domestic and global markets.
Discover how to apply marketing research concepts to organizational strategies.
Find out what your customers really want to lead the creation of desired products and services.
Enhance your ability to perform professionally in a variety of business situations.
Learn viable strategies to develop and execute integrated marketing
Sustain a competitive advantage through relevant and useful technology solutions.
Concentrate your studies in areas like accounting, finance, health care management, leadership, marketing, and project management.
We partner with employers, key professional organizations, and an external advisory council to design programs that align with industry standards.
We’ve teamed with The Wall Street Journal to give business students full digital access to timely, relevant business news.
We know you’re busy—you need a learning experience tailored to your
life, not the other way around. That's why Capella offers two 100
percent competency-based, online learning formats to best fit your
needs. Which learning format is right for you? Take our Path Finder Quiz
Our original learning format offers extra structure for those who
want it. We'll set the schedule, you meet the deadlines.
*This is only an estimate, using general program pricing, and
it does not include fees (including application and resource kit fees).
Your price may be higher or lower depending on your
specialization, transfer credits, and tuition discounts. If transfer
credits are allowed in this offering, the prices above show what you
would pay if you brought in the average number of transfer credits
and the price if you brought in the maximum allowed transfer credits.
Speak with an enrollment counselor to get a personalized cost estimate for what you can expect to pay.
At Capella, we believe your education is an investment in your future. It’s also an investment within your grasp. Your goals are achievable—there are more ways to save than you might think.
We can accept many transfer credits from regionally accredited
Our learning partner, Sophia Learning, offers self-paced, online
options for fulfilling bachelor’s requirements for only $329 per
Capella scholarships, available for qualifying students, aren’t need-based and never have to be repaid.
In Capella’s bachelor’s in business, marketing program, you’ll focus on sales and marketing fundamentals or broaden your study to emphasize marketing strategy, international marketing, customer behavior, services marketing, or public relations.
|Course Number||Course Title|
|BUS4022||E-Business Sourcing, Marketing, and Sales|
|BUS4031||Marketing, Sales, and Channel Management|
|BUS4033||Brand Identity and Marketing Communications|
These folks are superstars. We hear it from our students (and grads).
They’re here to help find a program fit and set you up for
Want to learn more about courses, instructors, or resources? Ask our
advisors—they know all about the details of your program.
Our distinguished faculty members hold top credentials in their
fields. They’re here to teach the knowledge and skills you’ll need,
For this team, it’s more than résumés and interview tips. It’s about
thoughtful and strategic career planning—beyond graduation.
Here are just some of the career options you could explore with our online marketing degree.
*These are examples intended to serve as a general guide. Some
positions may prefer or even require previous experience, licensure,
certifications, and/or other designations along with a degree. Because
many factors determine what position an individual may attain, Capella
cannot guarantee that a graduate will secure any specific job title, a
promotion, salary increase, or other career outcome. We encourage you
to research requirements for your job target and career goals.