Ready to get started? We’re ready for you. Chat with an enrollment counselor or apply now to take the first step on the journey toward your future.
$50 Application Fee (waived w/promo WINTER)
Learn what it takes to strategically plan and execute campaigns for domestic and global markets.
Discover how to apply marketing research concepts to organizational strategies.
Find out what your customers really want to lead the creation of desired products and services.
Enhance your ability to perform professionally in a variety of business situations.
Learn viable strategies to develop and execute integrated marketing
Sustain a competitive advantage through relevant and useful technology solutions.
Our program offers additional benefits you might be interested in.
Concentrate your studies in areas like accounting, finance, health care management, leadership, marketing, and project management.
We partner with employers, key professional organizations, and an external advisory council to design programs that align with industry standards.
We’ve teamed with The Wall Street Journal to give business students full digital access to timely, relevant business news.
We know you’re busy—you need a learning experience tailored to your
life, not the other way around. That's why Capella offers two 100%
competency-based, online learning formats to best fit your needs.
Which learning format is right for you? Take our Path Finder Quiz.
Our original learning format offers extra structure for those who
want it. We'll set the schedule, you meet the deadlines.
*This is only an estimate, using general program pricing, and
it does not include fees (including application and resource kit fees).
Your price may be higher or lower depending on your
specialization, transfer credits, and tuition discounts. If transfer
credits are allowed in this offering, the prices above show what you
would pay if you brought in the average number of transfer credits
and the price if you brought in the maximum allowed transfer credits.
Speak with an enrollment counselor to get a personalized cost estimate for what you can expect to pay.
At Capella, we believe your education is an investment in your future. It’s also an investment within your grasp. Your goals are achievable—there are more ways to save than you might think.
We can accept many transfer credits from regionally accredited schools.
Our learning partner, Sophia Learning, offers a low-cost way to earn gen-ed credits.
Enroll in your bachelor's degree, apply for the scholarship, meet eligibility requirements, and receive up to $8K.
In Capella’s bachelor’s in business, marketing program, you’ll focus
on sales and marketing fundamentals or broaden your study to emphasize
marketing strategy, international marketing, customer behavior,
services marketing, or public relations.
Learners in this course examine the integrated and interrelated
factors involved in e-marketing, including sourcing and sales.
Throughout the course, learners gain an understanding of how to most
effectively use e-marketing and e-business approaches to manage
strategy, operations, supply chains, logistics, online customer
profiling, and the sales cycle. Building on this knowledge, learners
prepare a sourcing, marketing, and sales plan for an enterprise.
|6 quarter credits|
Brand Identity and Marketing Communications
Learners in this course explore multiple forms of marketing
communications media and messages, including word-of-mouth marketing
and the Internet. Learners consider the communication-saturated nature
of the marketplace and its practical significance in focusing brand
identity and selecting marketing communications.
|6 quarter credits|
In this course, learners evaluate marketing research and examine the
tools and techniques used to conduct real-world marketing research
applicable to a variety of business situations. Learners analyze a
potential market, conduct marketing research using both primary and
secondary data, and interpret the results. Learners also explore ways
to apply marketing research results to managerial decision making and
identify prominent marketing research trends, such as the increased
use of the Internet and other forms of technology.
|6 quarter credits|
Learners in this course demonstrate their knowledge of ways customers
acquire, consume, and dispose of products and services. Learners
analyze the buyer behavior of individual consumers, businesses, and
governments and evaluate the influence demographics, popular culture,
and subcultures have on buyer behavior. Learners also assess the
managerial application of consumer behavior concepts, including
current issues associated with ethics, law, and regulation.
|6 quarter credits|
Concentrations let you hone in on your specific area of interest that
can get you even closer to your exact career goals. The concentrations
you earn will be included on your transcript.
These folks are superstars. We hear it from our students (and grads). They're here to help find a program fit and set up for success.
Advisors know the details of your program. Got questions about courses? Instructors? Resources? Advisors have answers.
Our courses are taught by distinguished faculty members who hold top credentials and have hands-on expertise in their fields. They know what you need to know today.
For this team, it's more than resumes and interview tips. It's about thoughtful and strategic career planning—beyond graduation.
Here are just some of the career options you could explore with our
online marketing degree.
*These are examples intended to serve as a general guide. Some
positions may prefer or even require previous experience, licensure,
certifications, and/or other designations along with a degree. Because
many factors determine what position an individual may attain, Capella
cannot guarantee that a graduate will secure any specific job title, a
promotion, salary increase, or other career outcome. We encourage you
to research requirements for your job target and career goals.
Is this program close to what you need, but maybe not a perfect fit? The programs below might be interesting. Check them out to find one that suits your academic and professional goals.