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Learn what it takes to strategically plan and execute campaigns for domestic and global markets.
Discover how to apply marketing research concepts to organizational strategies.
Find out what your customers really want to lead the creation of desired products and services.
Enhance your ability to perform professionally in a variety of business situations.
Learn viable strategies to develop and execute integrated marketing communications programs.
Sustain a competitive advantage through relevant and useful technology solutions.
Our program offers additional benefits you might be interested in.
Concentrate your studies in areas like accounting, finance, health care management, leadership, marketing, and project management.
We partner with employers, key professional organizations, and an external advisory council to design programs that align with industry standards.
We’ve teamed with The Wall Street Journal to give business students full digital access to timely, relevant business news.
Online education isn’t one-size-fits-all. We know you’re busy—you need a learning experience tailored to your life, not the other way around. Capella has learning and tuition formats to suit you, however you learn.
A more structured learning format with an active peer community and faculty guidance. We’ll set the schedule, you meet the deadlines.
*This is only an estimate, using general program pricing, and it does not include fees (including application and resource kit fees). Your price may be higher or lower depending on your specialization, transfer credits, and tuition discounts. If transfer credits are allowed in this offering, the prices above show what you would pay if you brought in the average number of transfer credits and the price if you brought in the maximum allowed transfer credits.
Speak with an enrollment counselor to get a personalized cost estimate for what you can expect to pay.
In Capella’s bachelor’s in business, marketing program, you’ll focus on sales and marketing fundamentals or broaden your study to emphasize marketing strategy, international marketing, customer behavior, services marketing, or public relations.
Learners in this course examine the integrated and interrelated factors involved in e-marketing, including sourcing and sales. Throughout the course, learners gain an understanding of how to most effectively use e-marketing and e-business approaches to manage strategy, operations, supply chains, logistics, online customer profiling, and the sales cycle. Building on this knowledge, learners prepare a sourcing, marketing, and sales plan for an enterprise. Prerequisite(s): BUS3030.
|6 quarter credits|
Marketing Distribution Channel Management
In this course, learners develop and apply an understanding of how to create, manage, and optimize marketing distribution channels as an integrated process. Learners examine traditional and digital marketing distribution channels to gain knowledge of their strategic and operational functions within an organization. In addition, learners evaluate the importance of an optimized distribution channel to the success of a product or service, as well as prepare and present a distribution channel management plan for a product or service offering. Prerequisite(s): BUS3030.
|6 quarter credits|
Brand Identity and Marketing Communications
Learners in this course explore multiple forms of marketing communications media and messages, including word-of-mouth marketing and the Internet. Learners consider the communication-saturated nature of the marketplace and its practical significance in focusing brand identity and selecting marketing communications. Prerequisite(s): BUS3030.
|6 quarter credits|
In this course, learners evaluate marketing research and examine the tools and techniques used to conduct real-world marketing research applicable to a variety of business situations. Learners analyze a potential market, conduct marketing research using both primary and secondary data, and interpret the results. Learners also explore ways to apply marketing research results to managerial decision making and identify prominent marketing research trends, such as the increased use of the Internet and other forms of technology. Prerequisite(s): BUS3030.
|6 quarter credits|
Learners in this course demonstrate their knowledge of ways customers acquire, consume, and dispose of products and services. Learners analyze the buyer behavior of individual consumers, businesses, and governments and evaluate the influence demographics, popular culture, and subcultures have on buyer behavior. Learners also assess the managerial application of consumer behavior concepts, including current issues associated with ethics, law, and regulation. Prerequisite(s): BUS3030.
|6 quarter credits|
Concentrations let you hone in on your specific area of interest that can get you even closer to your exact career goals. The concentrations you earn will be included on your transcript.
These experts will set you up for success. They’ll help you find the right degree and program, and answer all your questions about Capella.
Advisors know the details of your program. Got questions about courses? Instructors? Resources? Advisors have answers.
Our courses are taught by distinguished faculty members who hold top credentials and have hands-on expertise in their fields. They know what you need to know today.
For this team, it’s more than resumes and interview tips. It’s about thoughtful and strategic career planning—beyond graduation.
Here are just some of the career options you could explore with our online marketing degree.
*These are examples intended to serve as a general guide. Some positions may prefer or even require previous experience, licensure, certifications, and/or other designations along with a degree. Because many factors determine what position an individual may attain, Capella cannot guarantee that a graduate will secure any specific job title, a promotion, salary increase, or other career outcome. We encourage you to research requirements for your job target and career goals.
While the marketing field offers a variety of career paths and focus areas, some of the more common paths include:
Assist in the creation of ads in print, audio, and digital/online formats to help promote various products or services for a company.
Job titles to explore may include working as a communications specialist, product marketing manager, or digital marketing manager for an advertising agency or marketing firm.
Connect companies with various media outlets for coverage on print, radio, and television as dictated by the client or marketing manager.
Job titles to explore may include working as an account manager, product marketing manager, or digital marking manager for an advertising agency or marketing firm.
Support in the creation and placement of content on the web and various social media platforms.
Job titles to explore may include working as a communications specialist, marketing specialist, digital marketing manager, or account manager for an advertising agency or marketing firm.
Research and analyze various demographics or other data as directed to meet a marketing or business objective that helps drive strategy and taps into consumer insights.
Job titles to explore may include working as a marketing analyst, account manager, or marketing manager for an advertising agency or marketing firm.
Multiple factors, including prior experience, geography, and degree field, affect career outcomes, and Capella does not guarantee a job, promotion, salary increase, or other career growth.
Is this program close to what you need, but maybe not a perfect fit? The programs below might be interesting. Check them out to find one that suits your academic and professional goals.