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Bachelor of Science in Business

A winning marketing strategy is a must-have in today’s business world. Capella University's online bachelor’s in business, marketing degree helps you learn to develop and deploy strategic marketing plans based on solid research and proven sales tactics. If you’re interested in gaining foundational business skills for a career in marketing, this degree is for you.

In our online marketing degree program, you’ll build core business knowledge and dive into areas like marketing research, sales, channel management processes, brand identity, communications, change management and business ethics.

Aligned to industry standards

We partner with employers and the Capella School of Business, Technology and Health Care Administration Advisory Board (SoBTH) to design programs that align to industry standards. 

Meet customer needs

Find out what your customers really want and lead the creation of desired products and services.

Deliver integrated plans

Learn viable strategies to develop and execute integrated marketing communications programs.

Classes start February 6

Use the code WINTER to waive the $50 application fee.

At a glance

  • Online
  • 8–14 General education courses
  • 10 Core courses
  • 8 Specialization courses
  • 7–13 Elective courses
  • 1 Capstone
  • 180 Total quarter credits
  • 135 Max transfer credits

Reduce your tuition by $15,000

Enroll in a qualified program and apply for a $15K Capella Progress Reward, a scholarship to help fund your bachelor’s degree.

Your education can help you reach your professional and personal goals. While Capella cannot guarantee that a graduate will secure any specific career outcome, such as a job title, promotion or salary increase, we encourage you to explore potential jobs and employment settings. Here are some ideas and examples for a graduate with a Bachelor of Science in Business, Marketing.

Job titles to explore

  • Marketing/sales assistant
  • Marketing/sales coordinator
  • Marketing manager
  • Sales manager
  • Marketing specialist
  • Marketing associate
  • Account manager
  • Product marketing manager
  • Marketing analyst
  • Communications specialist
  • Sales representative
  • Digital marketing manager

Employment settings to explore

  • Retail organization
  • Corporation
  • Advertising agency
  • Market research firm
  • Financial service company
  • Bank
  • Technology company
  • Manufacturer
  • Insurance agency
  • Healthcare organization
  • Nonprofit organization
  • Government – local, state, federal

Articles and resources

Expand your perspective on academic and career topics with articles and resources from Capella University.

What Can You Do with a Business Degree in Marketing?

Explore how professionals with a marketing degree can help businesses connect their products and services to the world.

5 Soft Skills for Business Graduates

Technical knowledge is essential, but soft skills can elevate the performance of individuals and teams.

5 Ways Effective Leaders Use Emotional Intelligence

Learn how business leaders use emotional intelligence along with intellectual intelligence to be more effective.