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Marketing Bachelor of Science in Business

School of Business and Technology

Overview

Behind nearly every successful business there is a winning marketing strategy. Capella University's online marketing degree helps you build the fundamentals you’ll need to execute effective marketing plans backed up by exemplary research skills and sales tactics. Our bachelor’s level online degree program allows you to customize your studies to achieve your business goals.

Flexible: With 100% online courses and a schedule designed to fit around your life, Capella is designed for busy, working professionals who are looking for a flexible learning experience.  

Credible: Capella University is nationally recognized, our programs are professionally aligned and this specialization is accredited. Moreover, to support your business learning experience Capella’s collaboration with The Wall Street Journal provides students full digital access to WSJ.com.

Save Thousands on Your Master's with a Combined Degree Option

Capella's combined bachelor's-to-master's degree options allow you to save significant time and money. It also allows you to start building for your future by earning master's-level credit while you complete your bachelor's.

For a More In-Depth Study

With this area of study, Capella also offers a program concentration — an opportunity to delve deeper into your specific knowledge area. Your program concentration can be included in your transcript to potentially enhance career opportunities.

Earn Credit for What You Already Know

Your previous learning, work experience, and industry certifications may help you earn your degree in less time. To learn more, contact an enrollment counselor or visit our Prior Learning Assessment page.

Degree Outcomes

Your online marketing degree from Capella prepares you to apply marketing research concepts to real-world organizational challenges. You'll also be able to deploy the research, communication, marketing strategy, and project management skills necessary for effective marketing and selling. Through elective courses, you can choose to focus on the fundamentals of sales and marketing, or delve deeper into the marketing aspects of e-business. 

Career Outcomes

Common jobs with an online marketing degree: include art/creative director, account representative manager, business analyst, corporate communication writer/editor or media buyer/planner. Potential workplaces include advertising agency, corporate marketing department, public relations firm, sports team or technology company.

Detailed Program Information

Get all the details about cost, courses, requirements, and more.

Download the Guidedpath Specialization Guide »

Classes Start August 7th

Online Marketing Degree Program - Capella University

Ready to get started? We’re ready for you. Chat with an enrollment counselor or apply now to take the first step on the journey toward your future. 

Admission Requirements »  | $50 Application Fee

Cost & Learning Format

Online education isn’t one size fits all. We know you’re busy–you need a learning experience tailored to your life, not the other way around. Capella has learning and tuition formats to suit you, however you learn. 

Our online-learning format that guides you along. You pay per credit; we set the deadlines. 

  • Based on the quarter system; 1–3 courses per 10-week quarter
  • 1 semester credit = 1.5 quarter credits
  • Weekly assignments and courseroom discussions
  • Pay for what you take, price varies by courseload or term
$347 per 1000-2000 level credit $402 per 3000-4000 level credit, 180 total quarter credits, 135 max transfer credits

Ways to Save

At Capella, we believe your education is an investment in your future. It’s also an investment within your grasp. Your goals are achievable–there are more ways to save than you might think. 

Transfer Credits

We can accept many transfer credits from regionally accredited schools. 

Learn about Transfer Credits »

Low-Cost Gen Ed Courses

Our learning partner, Sophia Pathways, is a self-paced, online option for fulfilling bachelor’s requirements for only $329 per course.

Discover Sophia »

Scholarships for New Students

Capella scholarships, available for qualifying students, aren’t need-based and never have to be repaid. 

View Capella Scholarships »

Faculty & Support

You’re never going it alone at Capella. Our dedicated faculty and support teams are waiting to guide, help, and advise you through every step of your educational journey.

Faculty

Our distinguished faculty holds top credentials in their fields. They’re here to teach the knowledge and skills you’ll need, now. 

Enrollment Counselors

These folks are superstars. We hear it from our students (and grads). They’re here to help find a program fit and set you up for success.  

Coaches

From enrollment to graduation, coaches help you stay on track. They know your program, answer questions, and cheer you on.

Writing Support

These skilled communicators offer free tutoring services and multiple resources to sharpen your writing skills.

Online Marketing Degree Program - Capella University

Ready for the Next Step?

Learning online doesn't mean going it alone. Help is here. From faculty, coaches, advisors, and more. Plus a supportive community of students who are as passionate about their careers as you are about yours.